Compare AdCritter vs Bidtheatre

Summary

AdCritter is a platform designed for ordinary marketers as it makes managing and buying programmatic campaigns easy and quick. The software provides its users with a simple self-serving platform with a low CPM and geo-targeting that makes it perfect for small agencies and companies. Users can choose cities and zip codes where they want their ads to run. They can also target any distance of a target in a single building or any range on a given address. AdCritter offers its users with targeting based on audience data, locations, and desired websites all in one place. The software helps to use geo-targeting to deliver advertisements to the most relevant prospects. One can match their existing parameters of a campaign such as custom audiences and keywords, and hence expand the campaigns outside the duopoly of Google and Facebook. Users can opt for a single retargeting campaign for all the visitors to the website of a client, or one can also build unique campaigns and retarget individual groups separately. ..show more

Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the marketing funnel using a single solution. This DSP allows you to execute precise advertising in local, national, and worldwide publications without having to deal with the complexities of different supplier relationships. Bidtheatre makes use of several ad formats across tablet, mobile, and desktop devices to discover and attract your potential audience in real time. To increase conversions, you can retarget your site visitors and to find new clientele, you can use lookalikes. You can integrate the BidTheatre API into your own applications to provide sophisticated and scalable media purchasing features. Users can use display, video, and mobility to engage their consumers on desktop, mobile, and tablet devices and choose from a number of options for focusing their purchase on the impressions that are most relevant to their KPIs. It also offers detailed data that provides you with immediate insight into your campaign's stats and target audiences. Additionally, you can find out how your campaigns are doing across your audiences, demographics, region, device kinds, and more. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

Top alternatives to AdCritter

StackAdapt

The Trade Desk

Choozle

Bidtheatre

dataxu

Top alternatives to Bidtheatre

StackAdapt

The Trade Desk

Choozle

dataxu

Hybrid Platform