Home/Demand-Side Platforms (DSP)/Adapex vs mediasmartUpdated on: March 29, 2024

Compare Adapex vs mediasmart

81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Adapex is an advanced digital monetization platform, developed to take your income to new heights with a single platform. It enables publishers to develop their ad revenue with a unified platform of exclusive tools and services. Adapex provides network agnostic access to optimized prebid with premium Google AdX EBDA and AdX, as well as more than thirty finest programmatic demand partners. With Adapex, you get a proprietary analytics, reporting, and performance suite, as well as an easy-to-use dashboard that integrates all data to maximize results and actual decision-making capabilities. It enables campaign management for in-house direct transactions. The platform handles all of your monetization demands in one place. With the newest approaches, technologies, and a transparent, unified, and powerful analytics platform, Adapex works together with you to uncover the best solutions for your site. It offers increased productivity and access to high-quality traffic. You can keep track of campaign intelligence in a single dashboard. Additionally, you can easily build sophisticated campaign buys with a single purchase that delivers a target audience across a network of distinct, specialty sites. ..show more

mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, NY / +1.718.618.9982

Gurgaon, India

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Adapex
Custom

Features

  • Custom Header Bidder Solution
  • Automated Analytics
  • PMP & Direct Deals
  • Quick and Easy Integration
  • Ads Placement Optimizations
  • Video Optimization
View Price Page
Basic
Custom

Features

  • Single User
  • Standard look & feel
  • No API access
  • Monthly fee based on campaign spend
  • 4 ad quality scans per hour per creative at $0.02 per scan
  • 1 TB/month of free reporting data and $10 per additional TB/month.
  • Free audience management up to 1M users/month. Extra users per month at $0.06 CPM
  • Management fee for location based audiences at $0.06 per 1,000 active users per month
  • Storage of session level data for $1 per 1 million events
Pro
Custom

Features

  • Unlimited Users
  • Custom look & feel
  • API access
  • Custom number of scans to ensure ad quality
  • Configurable pricing packages
View Price Page

SCREENSHOTS

Adapex Screenshots
mediasmart Screenshots

ALTERNATIVES

Top alternatives to Adapex

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre

Top alternatives to mediasmart

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre