Home/Marketing Automation Software/ActiveCampaign vs OutboundEngineUpdated on: March 19, 2024

Compare ActiveCampaign vs OutboundEngine

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend
Omnisend Marketing Automation Software (1097 Ratings)
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1097 Ratings)
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Overview

Summary

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. ..show more

OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Chicago, Illinois / +1 800-357-0402

Austin, Texas / +1 800-562-7315

London, United Kingdom

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Lite
$29 /User/Month

For solopreneurs who need their marketing to run effortlessly

Features

  • Email Marketing & Marketing Automation
  • 24/7 Chat & Email Support
  • Inline Forms
  • Site & Event Tracking
  • API & Webhooks
Plus
$49 /Month

3 Users

For small teams focused on crafting excellent experiences across the customer lifecycle

Features

  • Includes features of Lite plan, plus
  • Landing Pages
  • Facebook Custom Audiences & Lead Ads
  • Lead Scoring
  • Pop-Up & Modal Forms
  • Conditional Content
  • WooCommerce, Shopify & BigCommerce Integrations
Professional
$149 /Month

5 Users

For teams that want to experiment and optimize their marketing efforts

Features

  • Includes features of Plus plan, plus
  • Predictive Sending
  • Split Automations
  • Salesforce Integration
  • Microsoft Dynamics 365 Integration
  • Site Messages
  • Attribution Reporting
  • Conversions
  • Accounts
Enterprise
Custom

10 Users

For growing teams in larger orgs looking to personalize their marketing at scale

Features

  • Includes features of Pro plan, plus
  • Custom Reporting
  • Custom Objects
  • Single Sign-On
  • Uptime SLA
  • HIPAA Support
  • Custom Mailserver Domain
  • Unlimited Email Testing
View Price Page
Essential
$199 /Month

All the basics a small business needs to get started. Newsletters, social posts, a website and more.

Features

  • Contacts: 500
  • Content Customized for Your Business
  • 2 Email Campaigns per Month
  • Specialty Content Blocks: 1
  • Facebook & LinkedIn Social Posting
  • Website
  • Engagement Tracking & Analytics
  • Unlimited Live Support
  • Ongoing Marketing Consultation
  • Mobile App
Value
$299 /Month

Perfect for growing businesses with greater needs. More contacts, more content and quarterly referral campaigns.

Features

  • Contacts: 3,000
  • Includes features of Essential plan, plus
  • Specialty Content Blocks: 2
  • Quarterly Referral Campaigns
Premium
$499 /Month

Established businesses can maximize their results with online listings management, reviews and live chat.

Features

  • Contacts: 10,000
  • Includes features of Value plan, plus
  • Specialty Content Blocks: 4
  • Profile Reach
  • Review Engine
  • Website Live Chat
View Price Page
Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page

SCREENSHOTS

ActiveCampaign Screenshots
View 7 screenshot(s)
OutboundEngine Screenshots
Omnisend Screenshots

INTEGRATIONS

  • Instapage
  • Jotform
  • Gleam
  • Zoho Creator
  • Insightly
  • ClickFunnels
  • OptimizePress
  • Basecamp
  • AccountingSuite
  • PayPal
  • FogBugz
  • Zapier
  • Capsule
  • Workbook
  • BigContacts
  • Litmus
  • Google Calendar
  • Vimeo Livestream
  • GotoMeeting
  • LessAccounting
  • Pipeliner CRM
  • Formstack
  • Quick Base
  • SamCart
  • Help Scout
  • FreeAgent
  • Wistia
  • Evernote
  • Qualaroo
  • Formdesk
  • Vision Helpdesk
  • Citrix Podio
  • BriteVerify
  • Olark
  • Recurly
  • Dropbox Business
  • Asana
  • OptinMonster
  • Justuno
  • iFormBuilder
  • BigCommerce
  • MoonClerk
  • SuperSaaS
  • Typeform
  • SurveyMonkey
  • Harvest
  • Formitize
  • Freshbooks
  • Eventbrite
  • Xero
  • WordPress
  • Jumplead
  • Joomla
  • Freshdesk
  • MongoDB
  • Drupal
  • MySQL
  • Gravity Forms
  • Clevertim CRM
  • Zoho Invoice
  • Nimble
  • Leadpages
  • OnePageCRM
  • Unbounce
  • GoToWebinar
  • Close
  • Acuity Scheduling
  • Zoho CRM
  • WooCommerce
  • Google Analytics
  • LiveChat
  • Salesforce
  • Mojo Helpdesk
  • Reamaze
  • Shopify
  • Pipedrive CRM
  • ChargeOver
  • GoToTraining
  • UserVoice
  • Quote Roller
    NA
  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat

ALTERNATIVES

Top alternatives to ActiveCampaign

GetResponse
GetResponse
MailerLite
MailerLite
Constant Contact
Constant Contact
Klaviyo
Klaviyo
HubSpot CRM
HubSpot CRM

Top alternatives to OutboundEngine

ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
Adobe Marketo Engage
Adobe Marketo Engage
Ontraport
Ontraport
SharpSpring
SharpSpring