Act-On vs Sync2CRM Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Act-On

Marketing Automation Software

4.3 4,956 user ratings

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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sync2CRM

Marketing Automation Software

5 3 user ratings

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Omnisend

Marketing Automation Software

4.7 1,010 user ratings

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Overview

Description	Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. Read more	A tool that automatically links Facebook Ads to your CRM. The Software downsizes the workload of uploading leads ads and increases productivity. All leads are automatically collected and so that your system is up to date. Email notifications for new leads are available. Multiple CRM and Facebook accounts are interlinked. The software integrates with Infusionsoft, Active Campaign and Mailchimp and commonly used amongst small & medium business. Read more	Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options	Free Trial Not Available Starts at $900.00. Offers Custom plan.	Free Trial Available Starts at $12.00. Offers Custom plan.	Free Trial Not Available Starts at $16.00. Offers Free-forever plan.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 61% Popularity 86%	72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 68% Reviews 62% Momentum 61% Popularity 72%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 86% Momentum 63% Popularity 87%
SaaSworthy Awards	# 14 Most Popular # 13 Highly Rated	Not Available	# 3 Fastest Growing # 5 Most Popular

Features

Total Features	10 Features	2 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA	Available

Reviews & Ratings

User Rating	4.3/5 4,956 user ratings	5/5 3 user ratings	4.7/5 1,010 user ratings
Ratings Distribution	Excellent 48.3% Very Good 38% Average 10.2% Poor 2.6% Terrible 0.8%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 73.8% Very Good 22.8% Average 1.3% Poor 1% Terrible 1%
Review Summary	The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options.	Not Available	Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.
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Pricing

Pricing Options	Free Trial Not Available Starts at $900.00. Offers Custom plan.	Free Trial Available Starts at $12.00. Offers Custom plan.	Free Trial Not Available Starts at $16.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Professional $900.00 $900.00 per month Enterprise Custom	Basic (Lead Ads) $12.00 $12.00 per month Starter (Facebook Custom Audiences plus Lead Ads) $42.00 $42.00 per month Pro (Facebook Custom Audiences plus Lead Ads) $97.00 $97.00 per month Platinum (Facebook Custom Audiences plus Lead Ads) $145.00 $145.00 per month Enterprise (Facebook Custom Audiences plus Lead Ads) Custom	Free Free Standard $16.00 $16.00 per month Pro $59.00 $59.00 per month
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Alternatives

	Marketing Optimizer 4.4 Based on 9 Ratings Act-On Vs Marketing Optimizer Zoho Marketing Automation 4 Based on 23 Ratings Act-On Vs Zoho Marketing Automation MaaxMarket 4.4 Based on 23 Ratings Act-On Vs MaaxMarket LeadBI 4.7 Based on 3 Ratings Act-On Vs LeadBI LeadSquared Marketing Automation 4.7 Based on 372 Ratings Act-On Vs LeadSquared Marketing Automation	CRM.me Zoho Marketing Automation 4 Based on 23 Ratings Sync2CRM Vs Zoho Marketing Automation Jumplead 4.6 Based on 69 Ratings Sync2CRM Vs Jumplead LeadBI 4.7 Based on 3 Ratings Sync2CRM Vs LeadBI GoCRM 5 Based on 2 Ratings
	View All Act-On Alternatives	View All Sync2CRM Alternatives