Home/Marketing Automation Software/Act-On vs AlterUpdated on: March 28, 2024

Compare Act-On vs Alter

89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
78% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend
Omnisend Marketing Automation Software (1097 Ratings)
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
78% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1097 Ratings)
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Overview

Summary

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. ..show more

Alter as a reliable platform works as a business name generator. Simply put, it enables clients that are company owners to generate their business names, logos and domain names within minutes. The name of the brand is essentially what creates the first impression and Alter simply eases this task. The working algorithm of this software is simple as it requires just a keyword of whatever the brand sells to generate a list of catchy brand names. The names generated come with a preset domain name as well as a brand logo attached to the same. The names generated by Alter are short and easy to pronounce, thus quintessentially being the ideal one for the target audience to remember. A good and short domain name makes it easier for the audience to access the client’s website faster and this, in turn, enhances engagement. Thus, brand names are essential when it comes to marketing and advertising. As it plays a pivotal role in standing out among others. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Portland, Oregon / +1 877-530-1555

Metuchen, New Jersey

London, United Kingdom

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Professional
$900 /Month

For 2,500 Active Contacts

A platform for the energetic marketer

Features

  • Automated engagement programs
  • Track website and landing page visitors
  • Score visitors, prospects and customers
  • Create contact lists based on behavior and demographics
  • Target emails and messaging to contact segments
  • Deliver landing pages and forms that engage your market and capture info
  • Dozens of pre-built templates for landing pages, forms, and emails
  • Open API, Zapier and Cazoomi enables customers to build the martech they need
  • Interactive analytics and reporting dashboards
  • CRM Integration : Add-on
  • Data Studio for advanced reporting and BI integration : Add-on
  • Account-Based Marketing : Add-on
  • Automated SMS markeitng : Add-on
  • Transactional email : Add-on
  • Support: Standard support package with email-based support.

Based upon the Number of Active Contacts, the pricing plan varies.

Enterprise
Custom

For 2,500 Active Contacts

When scale, scope, reach is essential

Features

  • Includes features of Professional plan, plus
  • CRM Integration
  • Data Studio for advanced reporting and BI integration
  • Account-Based Marketing
  • Automated SMS markeitng : Add-on
  • Transactional email : Add-on
  • Support: Standard support package with email-based support.

Based upon the Number of Active Contacts, the pricing plan varies.

View Price Page
Free
Free

Features

  • 1,000 Unique Visitors
  • Unlimited Pageviews
  • Unlimited Content
  • Unlimited Websites
  • Unlimited Users
Premium
$20 /Month

Features

  • 10,000 Unique Visitors
  • Unlimited Pageviews
  • Unlimited Content
  • Unlimited Websites
  • Unlimited Users
  • Custom Branding
  • Priority Support

Pricing varies based on number of Unique Visitors

View Price Page
Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page

SCREENSHOTS

Act-On Screenshots
View 2 screenshot(s)
Alter Screenshots
Omnisend Screenshots

INTEGRATIONS

  • Pipeliner CRM
  • Justuno
  • Formstack
  • Vidyard
  • NetSuite
  • Sign In Scheduling (formerly 10to8)
  • Oktopost
  • Wistia
  • GoToWebinar
  • Infor ERP
  • Cisco Webex Meetings
  • Microsoft Dynamics 365 for Sales
  • Salesforce
  • Grow
  • LogicBox
    NA
  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat

ALTERNATIVES

Top alternatives to Act-On

Adobe Marketo Engage
Adobe Marketo Engage
HubSpot CRM
HubSpot CRM
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
Ontraport
Ontraport

Top alternatives to Alter

ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
Adobe Marketo Engage
Adobe Marketo Engage
Ontraport
Ontraport
SharpSpring
SharpSpring