Home/AB Testing Software/AB Tasty vs SplitMetricsUpdated on: March 29, 2024

Compare AB Tasty vs SplitMetrics

96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

ADD PRODUCT
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

Overview

Summary

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. ..show more

SplitMetrics is an intuitive app A/B testing tool for mobile game publishers and application developers, helping them execute A/B tests besides optimizing app store pages to reach maximum conversion levels. The platform offers adequate support by improving organic traffic and minimizing acquisition costs at the same time. Developers get to test individual elements of their applications alongside leveraging additional options for searching categories, ads, and customized app store pages. This way they can easily extract a detailed understanding of users interacting with different elements of their app page and find out areas that need to be improved. Moreover, by arranging a comprehensive app page audit with the ASO Services from SplitMetrics, they get to identify growth opportunities in their applications’ pages. The software offers adequate help regarding the detection of page bottlenecks and the resolution of the same. ..show more

Features

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, NY / +1 (877) 260-4005

Menlo Park, CA

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

AB Tasty
Custom

Experimentation

  • A/B/n testing
  • Split URL testing
  • Multivariate testing
  • Predictive testing
  • WYSIWYG editor
  • Code editor
  • Unlimited variations
  • Traffic allocation (percentage)
  • Dynamic allocation of traffic (multi-armed bandits)
  • Single Page App support (SPA)
  • QA testing mode
  • Reports and dashboards
  • Stat Engine (Bayesian statistics)
  • Real-time results
  • Multiple goals
  • URL goals
  • Engagement goals (e.g.: bounce...)
  • Transactional goals (e.g.: revenue...)
  • Custom goals (e.g.: events, clicks...)
  • Cross domain tracking
  • Data filtering & segmentation
  • Analytic connectors
  • (e.g.: Google Analytics, Adobe Analytics...)

Personalization

  • Segment builder
  • Standard targeting
  • (e.g.: referrer, cookie, location, device...)
  • E-commerce segmentation
  • (RFM based criteria)
  • Data layer segmentation
  • Third-party user segments
  • (e.g.: CDP, DMP...)
  • AI-based targeting
  • (e.g.: content interest, engagement level...)
  • Advanced campaign triggers
  • Campaign prioritization
  • Product recommendation API
  • Widget library for website engagement and e-commerce
  • Dynamic widgets
  • (e.g.: image auto-optimization, social proof, and emergency messaging)
  • Customizable widgets
  • Campaign scheduling

Release Management & Feature Experiments

  • Feature flags & toggles
  • User segmentation & targeting
  • Progressive deployment
  • Feature & server-side experiments
  • Automatic rollback
  • REST Decision API
  • SDKs (client & server-side)
  • Mobile SDKs (Android, iOS)
  • Experience continuity
  • Reports and dashboards

Enterprise-grade & security features

  • Multi-factor authentication
  • Enterprise SSO (SAML, LDAP...)
  • User, role, and access management
  • ITP 2.1/2.2 compliance
  • Cookie duration setup
  • Infrastructure SLA

Customer success

  • Online knowledge base
  • Ticketing system
  • Email & phone support
  • Support SLA​
  • Account manager
  • Dedicated consulting
  • Dedicated training
  • User certification
View Price Page
SplitMetrics
Custom

Features

  • Run A/B tests
  • Analyze user behavior
  • Test against competitors
  • Test your app at prelaunch
  • Sample size advisor
  • Get full control over experiment
  • Personalize app pages
  • Boost conversions
  • Collaborate with your team
  • Integration with marketing tools
  • Test localization
View Price Page

SCREENSHOTS

AB Tasty Screenshots
SplitMetrics Screenshots
View 2 screenshot(s)

INTEGRATIONS

  • WordPress
  • Drupal
  • Heap
  • Kissmetrics
  • Adobe Analytics
  • PrestaShop
  • Mixpanel
  • Clicktale
  • Google Analytics
  • Piwik PRO
  • AT Internet
  • Crazy Egg
  • Webtrends Optimize
  • AppsFlyer
  • Google Analytics
  • Adjust
  • Singular
  • Typeform
  • SurveyMonkey

ALTERNATIVES

Top alternatives to AB Tasty

VWO Testing
VWO Testing
Optimizely
Optimizely
Kameleoon
Kameleoon
SplitMetrics
SplitMetrics
Convert Experiences
Convert Experiences

Top alternatives to SplitMetrics

StoreMaven
StoreMaven
Optimizely
Optimizely
AB Tasty
AB Tasty
Kameleoon
Kameleoon
Convert Experiences
Convert Experiences