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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AB Tasty logo
AB Testing Software

4.4 825 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. Read more Atomatest, by Automaton, is the first end-to-end campaign and integration monitoring and validation tool created to make sure your marketing and analytics are up and working as expected. A form conversion is useless if it’s languishing somewhere in the stack, unable to find its way to the right sales team for follow-up. Automaton makes sure every lead reaches sales, email sends don’t have broken links, that landing pages are populating and analytics are tagged as expected. When things are broken (even years in the future), you’ll get email alerts and notifications on your dashboard. Read more
Pricing Options
  • Free Trial Not Available
  • AB Tasty Offers Custom plan.
  • Free Trial Available
  • Starts at $99.00. Offers Custom plan.
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    87%
  • Momentum
    68%
  • Popularity
    93%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    79%
  • Reviews
    66%
  • Momentum
    62%
  • Popularity
    73%
SaaSworthy Awards # 3 Most Worthy # 2 Fastest Growing
Not Available

Features

Total Features
10 Features
4 Features
Common Features for All
    Audience Targeting Allows you to serve different versions of a page to a different set of audience
    Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
    Heatmaps Heatmaps show where users have clicked on a page
    Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Split Testing Splits web traffic among the different variations of a webpage being tested
    Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
    Surveys Optimize survey response rate with A/B testing
    Test Scheduling Allows the user to test the application at the scheduled time
    Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
  • + 7 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
      Heatmaps Heatmaps show where users have clicked on a page
      Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Split Testing Splits web traffic among the different variations of a webpage being tested
      Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not
      Surveys Optimize survey response rate with A/B testing
      Test Scheduling Allows the user to test the application at the scheduled time
      Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
  • + 1 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.4/5 825 user ratings
    4.5/5
    Ratings Distribution
    • Excellent

      50.7%
    • Very Good

      42.5%
    • Average

      6.8%
    • Poor

      0%
    • Terrible

      0%
    • Excellent

      50%
    • Very Good

      50%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    Review Summary

    Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.

    Not Available
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    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • AB Tasty Offers Custom plan.
    • Free Trial Available
    • Starts at $99.00. Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    AB Tasty Custom

    Small $99.00 $99.00 per month

    Medium $1,999.00 $1,999.00 per month

    Large $12,499.00 $12,499.00 per month

    Enterprise Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 1 More
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    Vendor information

    Company Details Located in: New York, NY Founded in: 2009 Located in: Seattle, Washington Founded in: 2016
    Contact Details

    +1 (877) 260-4005

    https://www.abtasty.com/

    Not available

    https://www.automatoninc.com/

    Social Media Handles

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