Compare AB Tasty vs Acoustic Personalization

Summary

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. ..show more

Personalisation helps marketers improve customer experiences with personalised content. Visual personalisation management is a marketer-friendly editor where web page zones are selected and assigned personalisation rules and content. Targeted content delivery allows marketers to track web behaviors for known and anonymous visitors and deliver the most relevant content. AI-powered personalisation learns through each interaction and delivers the right content and offers to each visitor within the context of their previous brand interactions. ..show more

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

• WordPress
• Drupal
• Heap
• Kissmetrics
• Adobe Analytics
• PrestaShop
• Mixpanel
• Clicktale
• Google Analytics
• Piwik PRO
• AT Internet
• Crazy Egg
• Webtrends Optimize

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