{"id":389,"date":"2020-02-14T18:02:26","date_gmt":"2020-02-14T12:32:26","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\/"},"modified":"2020-04-21T21:01:09","modified_gmt":"2020-04-21T15:31:09","slug":"saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more","status":"publish","type":"post","link":"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more","title":{"rendered":"SaaS weekly roundup #6: Slack launches App Home, Docugami&#8217;s seed funding, MoEngage&#8217;s Series C and more"},"content":{"rendered":"<p>If you&#8217;re following the SaaS space closely, then you must be wanting to know what are the <a href=\"https:\/\/www.saasworthy.com\/blog\/top-saas-conferences-events-2020\" target=\"_blank\" rel=\"noopener noreferrer\">best SaaS conferences and events in 2020<\/a>. Well, we have curated a list just for that reason, but for now, let&#8217;s take a look at everything that happened in this space in the past week and deserve your attention. Let&#8217;s jump right in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\/#News_of_the_week\" title=\"News of the week\">News of the week<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\/#Investment_quotient\" title=\"Investment quotient\">Investment quotient<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\/#Must_reads\" title=\"Must reads\">Must reads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\/#Listen_to\" title=\"Listen to\">Listen to<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\/#Watch\" title=\"Watch\">Watch<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"news-of-the-week\"><span class=\"ez-toc-section\" id=\"News_of_the_week\"><\/span>News of the week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a href=\"https:\/\/venturebeat.com\/2020\/02\/12\/slack-launches-app-home-in-general-availability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack launches App Home in general availability<\/a><\/strong><\/p>\n<p>Popular workplace communication tool &#8211; <a href=\"https:\/\/www.saasworthy.com\/product\/slack\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a> &#8211; has made it easier for other tools to offer more functionality natively. Dubbed App Home, the feature would allow you to use services like <a href=\"https:\/\/www.saasworthy.com\/product\/drift\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a>, <a href=\"https:\/\/www.saasworthy.com\/product\/zapier\" target=\"_blank\" rel=\"noopener noreferrer\">Zapier<\/a> and more without even leaving Slack. It&#8217;d certainly be interesting how other developers will be utilising these capabilities.<\/p>\n<h2 id=\"investment-quotient\"><span class=\"ez-toc-section\" id=\"Investment_quotient\"><\/span>Investment quotient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/techcrunch.com\/2020\/02\/11\/oxx-vc\/\u00a0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oxx, a new European VC dedicated to SaaS, raises $133M fund <\/strong><\/a><\/p>\n<p>With SaaS proving itself to be a great business model, we&#8217;re seeing the emergence of dedicated funds. The latest is Oxx, which has raised $133million to back European SaaS startups with Series A or more. The fund will be focusing on five key themes of data convergence &amp; refinery, future of work, financial services infrastructure, user empowerment, and sustainable business. It has already backed a few startups like <a href=\"https:\/\/www.saasworthy.com\/product\/funnel-io\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel<\/a>\u00a0and ThinkTank.<\/p>\n<p><strong><a href=\"https:\/\/www.moengage.com\/blog\/moengage-series-c\/\" target=\"_blank\" rel=\"noopener noreferrer\">Announcing MoEngage\u2019s Series C: our story, milestones, and the future<\/a>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.saasworthy.com\/product\/moengage\" target=\"_blank\" rel=\"noopener noreferrer\">MoEngage<\/a> helps apps and websites in knowing how users are using their services in a better manner. With these insights, companies can send users personalized notifications that improve engagement. The company counts several Fortune 500 brands as its clients, and has now raised $25million in Series C to fuel its next phase of growth.<\/p>\n<p><em>Related read: <a href=\"https:\/\/www.livemint.com\/companies\/start-ups\/eight-roads-ventures-turns-focus-to-saas-dealmaking-11581420748770.html\" target=\"_blank\" rel=\"noopener noreferrer\">Eight Roads sharpens focus on dealmaking in SaaS space\u00a0<\/a><\/em><\/p>\n<p><a href=\"https:\/\/inc42.com\/buzz\/esper-looks-to-strengthen-indian-presence-with-7-6-mn-series-a-funding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Esper looks to strengthen Indian presence with $7.6 Mn Series A funding<\/strong><\/a><\/p>\n<p>Esper is an enterprise tech startup that offers Android device management and deployment software. It has over 65 customers and 50k devices globally, and with its series A funding, it&#8217;ll focus on expanding more in India and the United States.<\/p>\n<p><strong><a href=\"https:\/\/www.geekwire.com\/2020\/ai-document-engineering-startup-docugami-raises-10m-seed-round-unusually-large-early-stage-deal\/\u00a0\" target=\"_blank\" rel=\"noopener noreferrer\">AI document engineering startup Docugami raises $10M seed round in unusually large early stage deal\u00a0<\/a><\/strong><\/p>\n<p>Started by co-creator of the XML standard, and Microsoft&#8217;s Office file formats, Docugami uses AI to extract info from documents and then present them neatly in a dashboard. And while it came out of stealth in May 2019 itself, it has raised a rather large seed round worth $10million.<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-twitter\" data-align=\"none\" data-oembed=\"https:\/\/twitter.com\/briannekimmel\/status\/1227704076688908289\" data-oembed_provider=\"twitter\" data-resizetype=\"noresize\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">The single most important metric for a self-serve<br \/>\nSaaS company is TTV (time to value)<\/p>\n<p>If a user realizes the value you provide in a single session, then self-serve can be effective<\/p>\n<p>If you expect a user to complete multiple actions over multiple sessions, you&#8217;re asking too much<\/p>\n<p>\u2014 Brianne Kimmel (@briannekimmel) <a href=\"https:\/\/twitter.com\/briannekimmel\/status\/1227704076688908289?ref_src=twsrc\\%5Etfw\">February 12, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/p>\n<\/div>\n<h2 id=\"must-reads\"><span class=\"ez-toc-section\" id=\"Must_reads\"><\/span>Must reads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/inc42.com\/features\/tamil-nadu-startup-ecosystem-on-whats-driving-the-states-saas-revolution\/\u00a0\" target=\"_blank\" rel=\"noopener noreferrer\">Tamil Nadu\u2019s startup ecosystem on what\u2019s driving the state\u2019s SaaS revolution\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.profitwell.com\/blog\/captive-product-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Complete guide to Captive Product Pricing<\/a><\/p>\n<p><a href=\"https:\/\/blog.chartmogul.com\/a-guide-to-saas-customer-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Guide to SaaS Customer Onboarding<\/a><\/p>\n<h2 id=\"listen-to\"><span class=\"ez-toc-section\" id=\"Listen_to\"><\/span>Listen to<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a href=\"https:\/\/www.saastock.com\/blog\/hotjar-25m-arr-david-darmanin-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wplink-edit=\"true\">Lessons from bootstrapping to $25m ARR with David Darmanin, Hotjar<\/a>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.saasworthy.com\/product\/hotjar\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a> is a behavior analytics company, which is unusual in more ways than one. It&#8217;s bootstrapped, yet has reached impressive annual recurring revenue of $25million, and it&#8217;s five co-founders, yet their responsibilities are well defined. Give this podcast a listen to know how Hotjar has been able to manage to accomplish that.<\/p>\n<p><a href=\"https:\/\/www.danmartell.com\/alex-osterwalder-strategyzer\/\u00a0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Escape Velocity: Alex Osterwalder at Strategyzer\u00a0<\/strong><\/a><\/p>\n<p>\u201cTechnology or not, every organization has a business model. Some are conscious of it. Some are not. Some try to change it. Some don\u2019t. Some just compete on products\u2026 whereas they could compete on superior business models.\u201d that quote pretty much sums up this podcast very nicely. The guest is known as the author behind the Business Model Generation, and suggests how to go about creating a business model and stand out from your competition.<\/p>\n<h2 id=\"watch\"><span class=\"ez-toc-section\" id=\"Watch\"><\/span>Watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>SaaS marketing: How to build a brand that generates demand\u00a0<\/strong><\/p>\n<p><iframe title=\"SaaS marketing: How to build a brand that generates demand [Alison Murdock, live at SaaStock 2019]\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/NZH29TCH4wc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>SocialChorus&#8217; CMO, Alison Murdock shares how creating a brand helped them attract new customers and generate demand. She shares what worked for SocialChorus and how it helps in having a long-term impact.<\/p>\n<p><strong>How to build a SaaS cancellation system\u00a0<\/strong><\/p>\n<p><iframe title=\"How To Build a SaaS Cancellation System\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/7PheUT_ekBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>For a SaaS company, the churn rate is the biggest concern. But what if you could reduce the cancellations? Watch this video to know how by following three simple strategies, the churn rate can be brought down.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s everything that you need to know about the happenings in the world of SaaS in the past week<\/p>\n","protected":false},"author":3,"featured_media":625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[24],"tags":[186],"class_list":{"0":"post-389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-weekly-roundup","8":"tag-saas-weekly-roundup"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SaaS weekly roundup #6: Slack launches App Home, Docugami&#039;s seed funding, MoEngage&#039;s Series C and more - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS weekly roundup #6: Slack launches App Home, Docugami&#039;s seed funding, MoEngage&#039;s Series C and more - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s everything that you need to know about the happenings in the world of SaaS in the past week\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T12:32:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-21T15:31:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2020\/04\/saasweeklyroundup_209_featuredimage_1581683546_cft1z.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nitansh Rastogi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nitansh Rastogi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\",\"url\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\",\"name\":\"SaaS weekly roundup #6: Slack launches App Home, Docugami's seed funding, MoEngage's Series C and more - SaaSworthy Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2020\/04\/saasweeklyroundup_209_featuredimage_1581683546_cft1z.jpg\",\"datePublished\":\"2020-02-14T12:32:26+00:00\",\"dateModified\":\"2020-04-21T15:31:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/#\/schema\/person\/ccd774788fb19798903cbde69c6c4f2f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more#primaryimage\",\"url\":\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2020\/04\/saasweeklyroundup_209_featuredimage_1581683546_cft1z.jpg\",\"contentUrl\":\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2020\/04\/saasweeklyroundup_209_featuredimage_1581683546_cft1z.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/saas-weekly-roundup-6-slack-launches-app-home-docugamis-seed-funding-moengages-series-c-and-more#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SaaS weekly roundup #6: Slack launches App Home, Docugami&#8217;s seed funding, MoEngage&#8217;s Series C and more\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/#website\",\"url\":\"https:\/\/www.saasworthy.com\/blog\/\",\"name\":\"SaaSworthy Blog\",\"description\":\"Stay ahead in the SaaS industry with top software insights, latest statistics, and more. 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