{"id":21721,"date":"2026-09-24T22:00:05","date_gmt":"2026-09-24T16:30:05","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=21721"},"modified":"2026-09-25T11:57:14","modified_gmt":"2026-09-25T06:27:14","slug":"thryv-pricing","status":"publish","type":"post","link":"https:\/\/www.saasworthy.com\/blog\/thryv-pricing","title":{"rendered":"Thryv Pricing: Plans, Features, Add-Ons &#038; Is It Worth the Cost? (2026)"},"content":{"rendered":"<p>Thryv is built around a simple idea: small businesses shouldn&#8217;t have to piece together a dozen different tools to manage customers, marketing, scheduling, payments, reviews, and their online presence.<\/p>\n<p>The platform combines business management and marketing capabilities into one ecosystem, including customer relationship management, communications, scheduling, payments, online listings, reputation management, websites, social media, and automation. Thryv describes its Business Center as an all-in-one platform designed to help small businesses manage customers, appointments, invoices, payments, and online presence from one place.<\/p>\n<p>But understanding Thryv pricing in 2026 requires looking beyond the headline subscription.<\/p>\n<p>Thryv&#8217;s current U.S. pricing page lists three primary packages:<\/p>\n<ul>\n<li>Starter, $99\/month<\/li>\n<li>Signature, $399\/month<\/li>\n<li>Custom, Tailored pricing<\/li>\n<\/ul>\n<p>The company also advertises an annual-billing discount of 15%, although businesses should confirm the exact annual amount presented at checkout or during the sales process.<\/p>\n<p>The important distinction is that these plans are increasingly centered around online visibility, marketing, AI, and growth, while Thryv&#8217;s broader ecosystem also includes operational tools such as CRM, scheduling, payments, communications, document management, and client management.<\/p>\n<p>Then there are additional services and add-ons.<\/p>\n<p>Thryv Boosts are done-for-you services for advertising, search visibility, social media, and branding. Thryv also offers products such as electronic signatures, professionally designed websites, social advertising, social posts, and other managed marketing services.<\/p>\n<p>So, if you&#8217;re comparing Thryv Starter vs Signature vs Custom, the real question isn&#8217;t simply:<\/p>\n<p>\u201cHow much does Thryv cost?\u201d<\/p>\n<p>It&#8217;s:<\/p>\n<p>\u201cDo I need Thryv mainly as a marketing and visibility platform, or do I want it to become the central operating system for my small business, and how much done-for-you marketing do I want to add?\u201d<\/p>\n<p>Here&#8217;s a detailed breakdown of Thryv pricing, features, add-ons, potential costs, and whether the platform is worth it for different types of small businesses in 2026.<\/p>\n<h2 id=\"thryv-pricing-at-a-glance-2026\">Thryv Pricing at a Glance (2026)<\/h2>\n<table>\n<thead>\n<tr>\n<th>Plan<\/th>\n<th>Starting Price<\/th>\n<th>What It Is<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Starter<\/td>\n<td>$99\/month<\/td>\n<td>Core online-presence and reputation tools<\/td>\n<td>Businesses building their digital presence<\/td>\n<\/tr>\n<tr>\n<td>Signature<\/td>\n<td>$399\/month<\/td>\n<td>Advanced visibility, social, website and lead insights<\/td>\n<td>Businesses focused on faster growth<\/td>\n<\/tr>\n<tr>\n<td>Custom<\/td>\n<td>Tailored pricing<\/td>\n<td>Customized platform + managed growth services<\/td>\n<td>Businesses needing a broader growth solution<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Thryv&#8217;s current public pricing page lists Starter at $99 per month and Signature at $399 per month. Custom is quote-based and adds tailored Boosts and growth solutions. The page also advertises a 15% saving for annual billing.<\/p>\n<p>The current Starter package includes:<\/p>\n<ul>\n<li>Digital Marketing Score<\/li>\n<li>AI website builder<\/li>\n<li>Listings management across 60+ directories<\/li>\n<li>AI review management<\/li>\n<li>Trackable phone numbers<\/li>\n<li>Digital performance insights<\/li>\n<li>24\/7 chat support<\/li>\n<\/ul>\n<p>Signature adds:<\/p>\n<ul>\n<li>Social media management<\/li>\n<li>SEO &amp; AEO custom website<\/li>\n<li>Advanced listings<\/li>\n<li>Competitive insights and heatmap<\/li>\n<li>AI lead insights<\/li>\n<li>24\/7 phone and email support<\/li>\n<\/ul>\n<p>Custom adds tailored growth services through Thryv Boosts and other customized solutions.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/thryv_6905_logo_1704713385_sfnom.png\" alt=\"Thryv logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"thryv\">Thryv<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.2\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.2 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/thryv\">Try Thryv<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"what-about-older-thryv-pricing-articles\">What About Older Thryv Pricing Articles?<\/h2>\n<p>This is worth addressing because there is a lot of outdated Thryv pricing information online.<\/p>\n<p>Older Thryv documentation and third-party reviews may refer to different packages, including older Marketing Center configurations and legacy pricing structures. Thryv&#8217;s current public pricing page now presents Starter, Signature, and Custom as its primary pricing packages.<\/p>\n<p>For a 2026 article, the current public pricing page should therefore be treated as the primary source of truth for the headline plans.<\/p>\n<h2 id=\"what-is-thryv\">What Is Thryv?<\/h2>\n<p>Thryv is an all-in-one platform designed primarily for small and local businesses.<\/p>\n<p>Rather than focusing only on CRM, Thryv brings together multiple parts of the customer journey:<\/p>\n<ul>\n<li>Customer management<\/li>\n<li>CRM<\/li>\n<li>Email communication<\/li>\n<li>Text communication<\/li>\n<li>Appointment scheduling<\/li>\n<li>Online booking<\/li>\n<li>Estimates<\/li>\n<li>Invoices<\/li>\n<li>Payments<\/li>\n<li>Online listings<\/li>\n<li>Reputation management<\/li>\n<li>Websites<\/li>\n<li>Social media<\/li>\n<li>Marketing automation<\/li>\n<li>Reviews<\/li>\n<li>Lead management<\/li>\n<li>Analytics<\/li>\n<li>AI-powered marketing<\/li>\n<\/ul>\n<p>Thryv Business Center provides a built-in CRM where businesses can store customer information, track how customers found them, and maintain a history of services provided. It also supports scheduled email and text communication, online booking, reminders, estimates, invoices, and payments through ThryvPay.<\/p>\n<p>This makes Thryv fundamentally different from a pure marketing platform.<\/p>\n<p>A business can use Thryv to attract customers, communicate with them, schedule the work, collect payment, request reviews, and continue marketing to them afterward.<\/p>\n<p>That end-to-end approach is the platform&#8217;s biggest selling point.<\/p>\n<h2 id=\"who-is-thryv-best-for\">Who Is Thryv Best For?<\/h2>\n<p>Thryv is primarily aimed at small and local businesses that want to consolidate business management and marketing tools.<\/p>\n<p>It is particularly relevant to service businesses where appointments, customer communication, reviews, local search visibility, and payments are closely connected.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Contractors<\/li>\n<li>Home services<\/li>\n<li>Salons<\/li>\n<li>Health and wellness businesses<\/li>\n<li>Consultants<\/li>\n<li>Professional services<\/li>\n<li>Legal services<\/li>\n<li>Insurance businesses<\/li>\n<li>Repair businesses<\/li>\n<li>Local retailers<\/li>\n<li>Automotive services<\/li>\n<li>Cleaning businesses<\/li>\n<li>Personal services<\/li>\n<\/ul>\n<p>The platform can be especially useful for businesses where a new customer might follow a journey such as:<\/p>\n<p>Google search \u2192 website \u2192 inquiry \u2192 appointment \u2192 service \u2192 invoice \u2192 payment \u2192 review \u2192 repeat purchase<\/p>\n<p>Thryv&#8217;s goal is to manage as much of that journey as possible within one system.<\/p>\n<h2 id=\"thryv-starter-99-month\">Thryv Starter: $99\/Month<\/h2>\n<p>Starter is Thryv&#8217;s entry-level paid package in the current 2026 pricing structure.<\/p>\n<p>It costs:<\/p>\n<p>$99 per month<\/p>\n<p>Thryv positions Starter for businesses that are starting to build their online presence.<\/p>\n<h3 id=\"what-you-get\">What You Get<\/h3>\n<p>The current Starter package includes:<\/p>\n<ul>\n<li>Digital Marketing Score<\/li>\n<li>AI website builder<\/li>\n<li>Listings management<\/li>\n<li>60+ listing directories<\/li>\n<li>AI review management<\/li>\n<li>Trackable phone numbers<\/li>\n<li>Digital performance insights<\/li>\n<li>24\/7 chat support<\/li>\n<\/ul>\n<h3 id=\"digital-marketing-score\">Digital Marketing Score<\/h3>\n<p>The Digital Marketing Score is intended to give businesses a high-level view of their online presence and identify areas that could be improved.<\/p>\n<p>For a local business, this can be useful because online visibility isn&#8217;t determined by a single website.<\/p>\n<p>Customers may encounter a business through:<\/p>\n<ul>\n<li>Google<\/li>\n<li>Yelp<\/li>\n<li>Yahoo<\/li>\n<li>Local directories<\/li>\n<li>Maps<\/li>\n<li>Social networks<\/li>\n<li>Other business listings<\/li>\n<\/ul>\n<p>Keeping those profiles accurate and consistent can therefore become a significant administrative task.<\/p>\n<h3 id=\"listings-management\">Listings Management<\/h3>\n<p>Starter includes the ability to manage business information across 60+ listing directories.<\/p>\n<p>This is one of the core reasons a local business might consider Thryv.<\/p>\n<p>Instead of manually updating:<\/p>\n<ul>\n<li>Business name<\/li>\n<li>Address<\/li>\n<li>Phone number<\/li>\n<li>Hours<\/li>\n<li>Website<\/li>\n<li>Other business information<\/li>\n<\/ul>\n<p>across numerous directories, Thryv centralizes much of that work.<\/p>\n<h3 id=\"ai-review-management\">AI Review Management<\/h3>\n<p>Reviews are another major component of local-business marketing.<\/p>\n<p>Starter includes AI review management, allowing businesses to manage their online reputation more efficiently.<\/p>\n<p>For a business receiving reviews across multiple platforms, centralized review management can save time while making it easier to respond consistently.<\/p>\n<h3 id=\"ai-website-builder\">AI Website Builder<\/h3>\n<p>Starter also includes an AI website builder.<\/p>\n<p>This is useful for businesses that don&#8217;t already have a website or want to establish an online presence quickly.<\/p>\n<p>However, there is an important difference between Starter&#8217;s AI website capability and Signature&#8217;s professionally positioned website offering.<\/p>\n<p>Businesses that need a more customized website and deeper SEO\/AEO functionality should consider Signature instead.<\/p>\n<h3 id=\"trackable-phone-numbers\">Trackable Phone Numbers<\/h3>\n<p>Starter also includes trackable phone numbers.<\/p>\n<p>This can help businesses understand which marketing channels are generating calls.<\/p>\n<p>For local businesses, calls are often one of the most important conversion actions.<\/p>\n<p>Tracking them therefore helps connect marketing activity to customer acquisition.<\/p>\n<h3 id=\"best-for\">Best For<\/h3>\n<p>Starter is best for:<\/p>\n<ul>\n<li>Small local businesses<\/li>\n<li>New businesses building their online presence<\/li>\n<li>Businesses that need listings management<\/li>\n<li>Companies that need review management<\/li>\n<li>Businesses without sophisticated marketing teams<\/li>\n<li>Owners who want basic AI-assisted marketing<\/li>\n<\/ul>\n<p>If your primary goal is \u201cMake sure people can find my business online and keep my listings and reputation organized,\u201d Starter is the logical place to begin.<\/p>\n<h2 id=\"thryv-signature-399-month\">Thryv Signature: $399\/Month<\/h2>\n<p>Signature is the more comprehensive growth-focused package.<\/p>\n<p>The current price is:<\/p>\n<p>$399 per month<\/p>\n<p>Thryv positions Signature for businesses that are ready to attract more customers and grow faster.<\/p>\n<p>It includes everything in Starter plus more advanced marketing and analytics capabilities.<\/p>\n<h3 id=\"what-you-get-2\">What You Get<\/h3>\n<p>Signature adds:<\/p>\n<ul>\n<li>Social media management<\/li>\n<li>SEO &amp; AEO custom website<\/li>\n<li>Advanced listings<\/li>\n<li>Competitive insights<\/li>\n<li>Heatmap<\/li>\n<li>AI lead insights<\/li>\n<li>24\/7 phone and email support<\/li>\n<\/ul>\n<h3 id=\"social-media-management\">Social Media Management<\/h3>\n<p>Signature includes social media management for up to five social profiles in the current pricing comparison.<\/p>\n<p>The platform includes:<\/p>\n<ul>\n<li>Social post calendar<\/li>\n<li>Content library<\/li>\n<li>Comments dashboard<\/li>\n<li>CaptionAI<\/li>\n<li>High-level insights<\/li>\n<\/ul>\n<p>Thryv&#8217;s Marketing Center documentation also describes the ability to connect social profiles, schedule posts, manage comments, and use AI-powered content tools.<\/p>\n<p>For a local business that doesn&#8217;t have a dedicated social media manager, this can be valuable.<\/p>\n<p>Instead of separately managing Facebook, Instagram, LinkedIn, and other channels, the business can manage much of its social activity through Thryv.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/thryv_6905_logo_1704713385_sfnom.png\" alt=\"Thryv logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"thryv-2\">Thryv<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.2\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.2 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/thryv\">Try Thryv<\/a>\n        <\/div>\n    <\/div>\n    \n<h3 id=\"seo-aeo-custom-website\">SEO &amp; AEO Custom Website<\/h3>\n<p>One of the most significant upgrades from Starter to Signature is the website.<\/p>\n<p>Signature includes an SEO &amp; AEO custom website.<\/p>\n<p>AEO refers to Answer Engine Optimization, which is becoming increasingly relevant as customers use AI-powered search and answer engines in addition to traditional search engines.<\/p>\n<p>This means Signature isn&#8217;t positioned simply as a website builder.<\/p>\n<p>It&#8217;s designed around visibility.<\/p>\n<p>The objective is to help businesses appear in:<\/p>\n<ul>\n<li>Traditional search results<\/li>\n<li>Local search<\/li>\n<li>AI-powered search<\/li>\n<li>Business directories<\/li>\n<li>Social platforms<\/li>\n<\/ul>\n<h3 id=\"advanced-listings\">Advanced Listings<\/h3>\n<p>Signature also adds advanced listings functionality.<\/p>\n<p>Thryv&#8217;s current pricing comparison identifies enhanced listings and access to additional local discovery properties such as Yelp and Request a Quote capabilities.<\/p>\n<p>This can matter for local service businesses because third-party listings can generate leads independently of the company&#8217;s own website.<\/p>\n<h3 id=\"competitive-insights-and-heatmap\">Competitive Insights and Heatmap<\/h3>\n<p>Signature includes competitive insights and website heatmapping.<\/p>\n<p>Competitive intelligence can help businesses understand how their local visibility compares with competitors.<\/p>\n<p>Heatmaps can help identify geographic patterns in search visibility.<\/p>\n<p>For example, a plumbing company could potentially determine that it ranks strongly in its immediate neighborhood but poorly in surrounding areas.<\/p>\n<p>That information can guide:<\/p>\n<ul>\n<li>SEO<\/li>\n<li>Advertising<\/li>\n<li>Service-area expansion<\/li>\n<li>Local landing pages<\/li>\n<li>Content strategy<\/li>\n<\/ul>\n<h3 id=\"ai-lead-insights\">AI Lead Insights<\/h3>\n<p>AI Lead Insights is another major Signature upgrade.<\/p>\n<p>Instead of treating every lead equally, businesses can use AI-assisted insights to identify potentially stronger opportunities.<\/p>\n<p>This is particularly useful when lead volume starts increasing.<\/p>\n<h3 id=\"support\">Support<\/h3>\n<p>Starter provides 24\/7 chat support.<\/p>\n<p>Signature adds:<\/p>\n<p>24\/7 phone and email support<\/p>\n<p>That distinction can matter for businesses that depend heavily on the platform for marketing operations.<\/p>\n<h3 id=\"best-for-2\">Best For<\/h3>\n<p>Signature is best for:<\/p>\n<ul>\n<li>Established small businesses<\/li>\n<li>Local service businesses<\/li>\n<li>Businesses actively investing in growth<\/li>\n<li>Companies that need social media management<\/li>\n<li>Businesses that need SEO\/AEO<\/li>\n<li>Businesses that want competitive visibility data<\/li>\n<li>Companies with a steady flow of leads<\/li>\n<\/ul>\n<p>If Starter is about building a digital presence, Signature is much more about using that presence to generate and understand demand.<\/p>\n<h2 id=\"thryv-custom-tailored-pricing\">Thryv Custom: Tailored Pricing<\/h2>\n<p>Custom is designed for businesses that need more than the standard Starter and Signature configurations.<\/p>\n<p>Thryv does not publish a fixed price for Custom.<\/p>\n<p>Instead, it offers tailored pricing and solutions.<\/p>\n<h3 id=\"what-you-get-3\">What You Get<\/h3>\n<p>Custom includes everything in Signature plus customized growth solutions.<\/p>\n<p>The key addition is access to the broader Thryv Boosts ecosystem.<\/p>\n<p>These include:<\/p>\n<ul>\n<li>Ads Boosts<\/li>\n<li>Brand Boosts<\/li>\n<li>Search Boosts<\/li>\n<li>Social Boosts<\/li>\n<\/ul>\n<p>Thryv describes Boosts as done-for-you marketing services where its experts manage areas such as advertising, social media, listings, and search visibility.<\/p>\n<h3 id=\"why-custom-exists\">Why Custom Exists<\/h3>\n<p>Some small businesses don&#8217;t simply need software.<\/p>\n<p>They need marketing execution.<\/p>\n<p>For example, a business owner may know that they need:<\/p>\n<ul>\n<li>Better Google visibility<\/li>\n<li>More reviews<\/li>\n<li>Social media activity<\/li>\n<li>Paid advertising<\/li>\n<li>Better branding<\/li>\n<li>More leads<\/li>\n<\/ul>\n<p>But they may not have the time or expertise to execute those activities.<\/p>\n<p>That&#8217;s where Custom becomes more interesting.<\/p>\n<p>Instead of simply giving the business another dashboard to manage, Thryv can provide done-for-you services.<\/p>\n<h3 id=\"best-for-3\">Best For<\/h3>\n<p>Custom is best for:<\/p>\n<ul>\n<li>Established businesses<\/li>\n<li>Businesses with larger marketing budgets<\/li>\n<li>Companies that want managed marketing<\/li>\n<li>Businesses that don&#8217;t have an internal marketing team<\/li>\n<li>Companies that want customized growth programs<\/li>\n<\/ul>\n<h2 id=\"thryv-feature-comparison\">Thryv Feature Comparison<\/h2>\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Starter<\/th>\n<th>Signature<\/th>\n<th>Custom<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Digital Marketing Score<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>AI website builder<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Listings management<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>60+ listing directories<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>AI review management<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Trackable phone numbers<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Digital performance insights<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>AI review response<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Social media management<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Social profiles<\/td>\n<td>\u2014<\/td>\n<td>5<\/td>\n<td>5+ \/ tailored<\/td>\n<\/tr>\n<tr>\n<td>Social calendar<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Content library<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>CaptionAI<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>SEO &amp; AEO custom website<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Advanced listings<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Competitive insights<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Website heatmap<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>AI lead insights<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>24\/7 chat support<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>24\/7 phone &amp; email support<\/td>\n<td>\u2014<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Thryv Boosts<\/td>\n<td>\u2014<\/td>\n<td>Optional<\/td>\n<td>\u2713 \/ tailored<\/td>\n<\/tr>\n<tr>\n<td>Ads Boosts<\/td>\n<td>\u2014<\/td>\n<td>Optional<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Search Boosts<\/td>\n<td>\u2014<\/td>\n<td>Optional<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Social Boosts<\/td>\n<td>\u2014<\/td>\n<td>Optional<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Brand Boosts<\/td>\n<td>\u2014<\/td>\n<td>Optional<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Dedicated customer success<\/td>\n<td>\u2014<\/td>\n<td>Optional<\/td>\n<td>Available<\/td>\n<\/tr>\n<tr>\n<td>Pricing<\/td>\n<td>$99\/month<\/td>\n<td>$399\/month<\/td>\n<td>Custom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The table reflects Thryv&#8217;s current public 2026 pricing comparison. Some capabilities and service packages can be configured separately, so the exact entitlement should be confirmed in the quote for a specific business.<\/p>\n<h2 id=\"thryv-business-center-features\">Thryv Business Center Features<\/h2>\n<p>While the current headline pricing page emphasizes marketing and online growth, Thryv&#8217;s broader Business Center includes operational features that make the platform more than a marketing dashboard.<\/p>\n<h3 id=\"crm\">CRM<\/h3>\n<p>Thryv Business Center includes a built-in CRM.<\/p>\n<p>Businesses can store customer information, track customer history, and understand how customers found them.<\/p>\n<h3 id=\"customer-communication\">Customer Communication<\/h3>\n<p>Businesses can communicate with customers through scheduled and personalized email and text messages.<\/p>\n<p>Automated communications can be used for:<\/p>\n<ul>\n<li>Appointment reminders<\/li>\n<li>Follow-ups<\/li>\n<li>Promotions<\/li>\n<li>Customer engagement<\/li>\n<li>Repeat-business campaigns<\/li>\n<\/ul>\n<h3 id=\"scheduling-and-online-booking\">Scheduling and Online Booking<\/h3>\n<p>Customers can book appointments online.<\/p>\n<p>The platform also supports automated email and text reminders, helping reduce no-shows.<\/p>\n<p>For appointment-driven businesses, this can be one of the most valuable parts of Thryv.<\/p>\n<p>A salon, consultant, repair service, or health-and-wellness provider can allow customers to schedule without requiring a phone call.<\/p>\n<h3 id=\"estimates-and-invoices\">Estimates and Invoices<\/h3>\n<p>Thryv Business Center allows businesses to create estimates and send invoices.<\/p>\n<p>This helps connect customer acquisition with actual business operations.<\/p>\n<h3 id=\"payments\">Payments<\/h3>\n<p>Payments can be processed through ThryvPay.<\/p>\n<p>Thryv says the platform provides real-time payment notifications so businesses can track when transactions are completed.<\/p>\n<h3 id=\"client-portal\">Client Portal<\/h3>\n<p>Thryv&#8217;s broader platform also provides customer-facing functionality for sharing information and managing customer interactions.<\/p>\n<p>This makes the platform particularly relevant for businesses where communication and paperwork are part of the customer experience.<\/p>\n<h2 id=\"thryv-marketing-center\">Thryv Marketing Center<\/h2>\n<p>Thryv also maintains a dedicated Marketing Center product structure.<\/p>\n<p>Current U.S. documentation describes Marketing Center Plus and Marketing Center Professional.<\/p>\n<p>These configurations focus heavily on online visibility, listings, reviews, social media, lead insights, and marketing analytics.<\/p>\n<h3 id=\"marketing-center-plus\">Marketing Center Plus<\/h3>\n<p>Plus includes:<\/p>\n<ul>\n<li>Enhanced profiles<\/li>\n<li>Listings management<\/li>\n<li>Review management<\/li>\n<li>AI review response<\/li>\n<li>Social media management for 5 profiles<\/li>\n<li>Social post calendar<\/li>\n<li>Content library<\/li>\n<li>Comments dashboard<\/li>\n<li>CaptionAI<\/li>\n<li>ThryvAI Lead Flow<\/li>\n<li>Offline call tracking<\/li>\n<li>Competitor tracking for 3 competitors<\/li>\n<li>AI Lead Insights<\/li>\n<li>Real-time activity feed<\/li>\n<li>GMB analytics<\/li>\n<li>Website analytics<\/li>\n<\/ul>\n<h3 id=\"marketing-center-professional\">Marketing Center Professional<\/h3>\n<p>Professional adds:<\/p>\n<ul>\n<li>Google Business Profile optimization<\/li>\n<li>Professionally designed 15-page website<\/li>\n<li>10 social profile connections<\/li>\n<li>Content recommendations<\/li>\n<li>Recent post insights<\/li>\n<li>Mentions<\/li>\n<li>Advanced social analytics<\/li>\n<li>Competitor tracking for 10 competitors<\/li>\n<li>Website heatmapping<\/li>\n<\/ul>\n<p>These Marketing Center configurations help explain why Thryv can look different depending on which Thryv product or package a business is evaluating.<\/p>\n<p>For a 2026 buying decision, businesses should ask the sales representative to specify exactly which product configuration corresponds to the quoted plan.<\/p>\n<h2 id=\"thryv-boosts-done-for-you-marketing\">Thryv Boosts: Done-for-You Marketing<\/h2>\n<p>One of the biggest differentiators in Thryv&#8217;s current model is Thryv Boosts.<\/p>\n<p>Boosts are not simply software features.<\/p>\n<p>They are managed marketing services.<\/p>\n<p>Thryv currently offers four major Boost categories:<\/p>\n<ul>\n<li>Ads Boosts<\/li>\n<li>Search Boosts<\/li>\n<li>Social Boosts<\/li>\n<li>Brand Boosts<\/li>\n<\/ul>\n<p>Thryv says these services are designed to help businesses drive more clicks, calls, and customers while its experts manage the execution.<\/p>\n<h3 id=\"ads-boosts\">Ads Boosts<\/h3>\n<p>Ads Boosts are designed to put businesses in front of high-intent prospects and drive clicks and calls.<\/p>\n<p>This is most relevant to businesses that already have a marketing budget and want professional campaign management.<\/p>\n<h3 id=\"search-boosts\">Search Boosts<\/h3>\n<p>Search Boosts focus on search and AI visibility.<\/p>\n<p>This can include work around:<\/p>\n<ul>\n<li>Search rankings<\/li>\n<li>Local visibility<\/li>\n<li>Business information<\/li>\n<li>AI search visibility<\/li>\n<\/ul>\n<p>This is particularly relevant given the growing importance of AI-generated answers and AEO.<\/p>\n<h3 id=\"social-boosts\">Social Boosts<\/h3>\n<p>Social Boosts provide managed social-media activity.<\/p>\n<p>Instead of simply giving the business a social media dashboard, Thryv&#8217;s team handles campaign execution.<\/p>\n<h3 id=\"brand-boosts\">Brand Boosts<\/h3>\n<p>Brand Boosts are designed to improve the business&#8217;s visual and brand presence.<\/p>\n<p>This can be useful for companies that have strong services but weak or inconsistent branding.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/thryv_6905_logo_1704713385_sfnom.png\" alt=\"Thryv logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"thryv-3\">Thryv<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.2\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.2 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/thryv\">Try Thryv<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"thryv-social-ads-add-on\">Thryv Social Ads Add-On<\/h2>\n<p>Thryv also offers a dedicated Social Ads service.<\/p>\n<p>It is a done-for-you advertising service across:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>LinkedIn<\/li>\n<\/ul>\n<p>The available platform mix depends on the package. Bronze supports Facebook, Silver adds Instagram, and Gold adds LinkedIn.<\/p>\n<p>All packages include:<\/p>\n<ul>\n<li>Custom ad creative<\/li>\n<li>Geographic\/demographic\/interest targeting<\/li>\n<li>Monthly performance summary<\/li>\n<li>Strategy and support<\/li>\n<\/ul>\n<p>Thryv says Social Ads requires an initial six-month commitment. After that initial period, it converts to month-to-month.<\/p>\n<h3 id=\"why-this-matters\">Why This Matters<\/h3>\n<p>Social Ads shouldn&#8217;t be treated as simply another software feature.<\/p>\n<p>It&#8217;s a managed advertising service.<\/p>\n<p>The business should therefore evaluate:<\/p>\n<p>service fee + advertising budget + contract commitment<\/p>\n<p>rather than looking only at the platform subscription.<\/p>\n<h2 id=\"thryv-signatures-49-month\">Thryv Signatures: $49\/Month<\/h2>\n<p>Electronic signatures are another optional capability.<\/p>\n<p>Thryv provides:<\/p>\n<p>5 free electronic signature requests per month<\/p>\n<p>The paid Signature product costs:<\/p>\n<p>$49\/month for up to 100 requests<\/p>\n<p>Requests above 100 are billed at:<\/p>\n<p>$1 per additional request<\/p>\n<h3 id=\"what-you-get-4\">What You Get<\/h3>\n<p>Thryv Signatures includes:<\/p>\n<ul>\n<li>Drag-and-drop fields<\/li>\n<li>Signature blocks<\/li>\n<li>Checkboxes<\/li>\n<li>Text fields<\/li>\n<li>Dates<\/li>\n<li>Signing order<\/li>\n<li>Daily reminders<\/li>\n<li>Real-time status tracking<\/li>\n<li>CRM synchronization<\/li>\n<\/ul>\n<h3 id=\"how-signature-requests-are-counted\">How Signature Requests Are Counted<\/h3>\n<p>One document sent for signature counts as one request, regardless of the number of people who need to sign it.<\/p>\n<p>That makes the pricing relatively straightforward for businesses that send contracts, waivers, estimates, agreements, or other documents.<\/p>\n<h3 id=\"best-for-4\">Best For<\/h3>\n<p>Thryv Signatures is particularly useful for:<\/p>\n<ul>\n<li>Contractors<\/li>\n<li>Consultants<\/li>\n<li>Professional services<\/li>\n<li>Agencies<\/li>\n<li>Legal-adjacent businesses<\/li>\n<li>Home services<\/li>\n<li>Appointment-based businesses<\/li>\n<\/ul>\n<h2 id=\"thryv-social-posts\">Thryv Social Posts<\/h2>\n<p>Businesses that want their social media handled for them can purchase Thryv Social Posts.<\/p>\n<p>The current product documentation says this service requires Marketing Center Plus or Professional and provides three done-for-you social posts per week per channel.<\/p>\n<p>Posts can be optimized for:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>LinkedIn<\/li>\n<li>Google Business Profile<\/li>\n<\/ul>\n<p>The service includes copy, hashtags, emojis, and images.<\/p>\n<p>This is useful for businesses that understand the importance of staying active on social media but don&#8217;t want an employee spending several hours each week creating content.<\/p>\n<h2 id=\"professionally-designed-website\">Professionally Designed Website<\/h2>\n<p>Thryv also offers a professionally designed website service.<\/p>\n<p>The current product documentation describes a custom-built website with up to 15 pages, including:<\/p>\n<ul>\n<li>Copywriting<\/li>\n<li>Image gallery<\/li>\n<li>SEO setup<\/li>\n<li>Mobile-responsive design<\/li>\n<\/ul>\n<p>This is different from simply using the AI website builder.<\/p>\n<p>The AI builder is primarily a self-service tool.<\/p>\n<p>The professionally designed website is a more managed solution.<\/p>\n<h3 id=\"best-for-5\">Best For<\/h3>\n<p>The professionally designed website is best for:<\/p>\n<ul>\n<li>Established local businesses<\/li>\n<li>Businesses with outdated websites<\/li>\n<li>Companies competing heavily in local search<\/li>\n<li>Businesses that want professional copy and design<\/li>\n<li>Owners who don&#8217;t want to build the website themselves<\/li>\n<\/ul>\n<h2 id=\"thryv-pricing-and-annual-billing\">Thryv Pricing and Annual Billing<\/h2>\n<p>Thryv&#8217;s current pricing page advertises:<\/p>\n<p>Annual , Save 15%<\/p>\n<p>The displayed monthly prices are:<\/p>\n<ul>\n<li>Starter: $99\/month<\/li>\n<li>Signature: $399\/month<\/li>\n<\/ul>\n<p>If the 15% discount were applied uniformly to those headline prices, the mathematical equivalents would be approximately:<\/p>\n<table>\n<thead>\n<tr>\n<th>Plan<\/th>\n<th>Monthly List Price<\/th>\n<th>Approx. Monthly Equivalent at 15% Discount<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Starter<\/td>\n<td>$99<\/td>\n<td>$84.15<\/td>\n<\/tr>\n<tr>\n<td>Signature<\/td>\n<td>$399<\/td>\n<td>$339.15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>However, businesses should confirm the actual annual-billing amount with Thryv because the pricing page presents the discount rather than explicitly displaying an annual contract total in the available public pricing table.<\/p>\n<h2 id=\"thryv-pricing-hidden-costs-to-watch-for\">Thryv Pricing: Hidden Costs to Watch For<\/h2>\n<p>The headline subscription is only part of the cost.<\/p>\n<h3 id=\"1-done-for-you-marketing\">1. Done-for-You Marketing<\/h3>\n<p>Boosts can increase the total monthly cost considerably.<\/p>\n<p>Businesses should distinguish between:<\/p>\n<p>software subscription<\/p>\n<p>and:<\/p>\n<p>managed marketing services<\/p>\n<p>The latter can involve substantially more cost but also saves internal marketing time.<\/p>\n<h3 id=\"2-advertising-budget\">2. Advertising Budget<\/h3>\n<p>If you use Ads Boosts or Social Ads, the actual advertising spend should be considered separately from the service fee.<\/p>\n<p>A $399 platform subscription doesn&#8217;t mean your marketing budget is $399.<\/p>\n<h3 id=\"3-e-signatures\">3. E-Signatures<\/h3>\n<p>Businesses that exceed the five free monthly requests may need the $49\/month Signatures package. Requests above 100 are charged at $1 each.<\/p>\n<h3 id=\"4-social-media-services\">4. Social Media Services<\/h3>\n<p>Social Posts and Social Ads are separate services.<\/p>\n<p>Businesses that want both content creation and paid advertising should account for both.<\/p>\n<h3 id=\"5-website-services\">5. Website Services<\/h3>\n<p>Signature includes an SEO\/AEO-oriented custom website, but businesses wanting professionally designed website services should clarify exactly what is included in their package and quote.<\/p>\n<h3 id=\"6-additional-users\">6. Additional Users<\/h3>\n<p>The current pricing comparison lists:<\/p>\n<ul>\n<li>Starter: 1 user<\/li>\n<li>Signature: 5 users<\/li>\n<li>Custom is tailored.<\/li>\n<\/ul>\n<p>Businesses with multiple employees should therefore confirm the additional-user economics before purchasing.<\/p>\n<h3 id=\"7-payment-processing\">7. Payment Processing<\/h3>\n<p>Thryv Business Center supports payments through ThryvPay.<\/p>\n<p>Payment processing naturally introduces transaction costs, so businesses should evaluate those separately from the software subscription.<\/p>\n<h2 id=\"thryv-vs-buying-separate-tools\">Thryv vs Buying Separate Tools<\/h2>\n<p>The best way to judge Thryv&#8217;s price is not to compare it with a standalone CRM.<\/p>\n<p>Instead, compare it with the combined cost of the tools it might replace.<\/p>\n<p>A typical local business might otherwise need:<\/p>\n<ul>\n<li>CRM<\/li>\n<li>Website<\/li>\n<li>Appointment scheduler<\/li>\n<li>Email marketing<\/li>\n<li>SMS platform<\/li>\n<li>Review management<\/li>\n<li>Listings management<\/li>\n<li>Social media scheduler<\/li>\n<li>Invoicing software<\/li>\n<li>Payment software<\/li>\n<li>E-signature platform<\/li>\n<li>Marketing analytics<\/li>\n<\/ul>\n<p>If a business buys each tool separately, the total software stack can become surprisingly expensive.<\/p>\n<p>Thryv&#8217;s value proposition is that many of those functions can be managed in one ecosystem.<\/p>\n<p>That can also reduce operational complexity.<\/p>\n<p>Instead of moving customer information between:<\/p>\n<p>CRM \u2192 scheduling \u2192 invoicing \u2192 payments \u2192 reviews \u2192 marketing<\/p>\n<p>the business can keep more of the customer journey connected.<\/p>\n<h2 id=\"how-to-choose-the-right-thryv-plan\">How to Choose the Right Thryv Plan<\/h2>\n<h3 id=\"choose-starter-if\">Choose Starter if&#8230;<\/h3>\n<p>You are:<\/p>\n<ul>\n<li>Building your online presence<\/li>\n<li>Managing a local business<\/li>\n<li>Looking for listings management<\/li>\n<li>Trying to improve review management<\/li>\n<li>Starting with AI-assisted marketing<\/li>\n<li>Not ready for extensive social media management<\/li>\n<\/ul>\n<p>Starter is particularly attractive if your primary problem is visibility.<\/p>\n<h3 id=\"best-starting-point\">Best Starting Point<\/h3>\n<p>If your business is difficult to find online, has inconsistent listings, or needs a basic website and reputation-management system, Starter provides the essential foundation.<\/p>\n<h3 id=\"choose-signature-if\">Choose Signature if&#8230;<\/h3>\n<p>You need:<\/p>\n<ul>\n<li>Social media management<\/li>\n<li>SEO<\/li>\n<li>AEO<\/li>\n<li>A more sophisticated website<\/li>\n<li>Competitive insights<\/li>\n<li>Heatmaps<\/li>\n<li>AI lead insights<\/li>\n<li>More advanced local visibility<\/li>\n<\/ul>\n<p>Signature is the better choice if you&#8217;re already established and want Thryv to actively support customer acquisition.<\/p>\n<p>The jump from $99 to $399 per month is significant, so the additional capabilities should be directly tied to a growth objective.<\/p>\n<h3 id=\"choose-custom-if\">Choose Custom if&#8230;<\/h3>\n<p>You want:<\/p>\n<ul>\n<li>Done-for-you advertising<\/li>\n<li>Search optimization<\/li>\n<li>Social media services<\/li>\n<li>Branding support<\/li>\n<li>Customized growth programs<\/li>\n<li>Multiple Boosts<\/li>\n<li>A more managed marketing relationship<\/li>\n<\/ul>\n<p>Custom is best when the business owner&#8217;s problem isn&#8217;t \u201cI need better software.\u201d<\/p>\n<p>It&#8217;s:<\/p>\n<p>\u201cI need someone to help me execute my marketing.\u201d<\/p>\n<h2 id=\"is-thryv-worth-the-cost\">Is Thryv Worth the Cost?<\/h2>\n<p>Thryv can be worth the cost for established small businesses that actually use its ecosystem.<\/p>\n<p>Its strongest argument is consolidation.<\/p>\n<p>A business can potentially combine:<\/p>\n<ul>\n<li>CRM<\/li>\n<li>Website<\/li>\n<li>Listings<\/li>\n<li>Reviews<\/li>\n<li>Social media<\/li>\n<li>Scheduling<\/li>\n<li>Communication<\/li>\n<li>Payments<\/li>\n<li>Invoicing<\/li>\n<li>Marketing<\/li>\n<li>Analytics<\/li>\n<li>AI<\/li>\n<\/ul>\n<p>in one platform.<\/p>\n<p>Thryv itself positions Business Center around eliminating the need to switch between multiple systems for scheduling, payments, customer communication, and marketing.<\/p>\n<p>That can create real operational value.<\/p>\n<p>But Thryv isn&#8217;t automatically cheap.<\/p>\n<p>At $99\/month, Starter is reasonably accessible for an established small business.<\/p>\n<p>At $399\/month, Signature represents a substantially larger investment.<\/p>\n<p>And once you add managed marketing services, advertising, social services, signatures, or other products, the total cost can rise quickly.<\/p>\n<h3 id=\"the-key-question\">The Key Question<\/h3>\n<p>Ask:<\/p>\n<p>How many separate tools would Thryv replace?<\/p>\n<p>If the answer is:<\/p>\n<p>\u201cOnly my listings management tool,\u201d<\/p>\n<p>$399\/month for Signature may be difficult to justify.<\/p>\n<p>But if the answer is:<\/p>\n<p>\u201cMy CRM, website, reputation tool, social scheduler, appointment system, marketing platform, invoicing workflow, and several other tools,\u201d<\/p>\n<p>then the economics can look considerably better.<\/p>\n<h2 id=\"when-thryv-isnt-the-right-fit\">When Thryv Isn&#8217;t the Right Fit<\/h2>\n<p>Thryv may not be the best choice for every business.<\/p>\n<h3 id=\"very-early-stage-businesses\">Very Early-Stage Businesses<\/h3>\n<p>A brand-new business with very few customers may not need a $99\/month marketing platform.<\/p>\n<p>There are cheaper or free tools available for basic CRM and scheduling.<\/p>\n<h3 id=\"businesses-with-strong-existing-marketing-teams\">Businesses With Strong Existing Marketing Teams<\/h3>\n<p>If a company already has:<\/p>\n<ul>\n<li>SEO specialists<\/li>\n<li>Social media managers<\/li>\n<li>Web developers<\/li>\n<li>Paid advertising specialists<\/li>\n<li>CRM administrators<\/li>\n<\/ul>\n<p>then Thryv&#8217;s done-for-you services may provide less incremental value.<\/p>\n<h3 id=\"businesses-that-need-deep-enterprise-crm\">Businesses That Need Deep Enterprise CRM<\/h3>\n<p>Thryv is designed primarily around small-business operations and local marketing.<\/p>\n<p>Organizations needing highly complex:<\/p>\n<ul>\n<li>CRM customization<\/li>\n<li>enterprise workflows<\/li>\n<li>extensive APIs<\/li>\n<li>complex sales operations<\/li>\n<li>global governance<\/li>\n<li>enterprise data architecture<\/li>\n<\/ul>\n<p>may be better served by platforms such as Salesforce, Microsoft Dynamics 365, or HubSpot.<\/p>\n<h3 id=\"businesses-with-highly-specialized-accounting-needs\">Businesses With Highly Specialized Accounting Needs<\/h3>\n<p>Thryv supports invoicing and payments, but a business with complex accounting requirements may still need dedicated accounting software.<\/p>\n<p>Thryv should therefore be evaluated as a business-management and customer-experience platform, not necessarily as a complete replacement for every back-office system.<\/p>\n<h2 id=\"thryv-for-local-seo-and-aeo\">Thryv for Local SEO and AEO<\/h2>\n<p>One of the more interesting changes in Thryv&#8217;s current offering is its explicit emphasis on SEO and AEO.<\/p>\n<p>Signature includes an SEO &amp; AEO custom website.<\/p>\n<p>This reflects a broader shift in local discovery.<\/p>\n<p>Businesses increasingly need visibility not only on:<\/p>\n<ul>\n<li>Google Search<\/li>\n<li>Google Maps<\/li>\n<li>Yelp<\/li>\n<li>Local directories<\/li>\n<\/ul>\n<p>but also in AI-generated answers.<\/p>\n<p>AEO focuses on structuring and presenting information so that answer engines can understand a business and potentially include it in generated responses.<\/p>\n<p>For local businesses, this could mean improving the consistency and completeness of:<\/p>\n<ul>\n<li>Business information<\/li>\n<li>Services<\/li>\n<li>Location<\/li>\n<li>Reviews<\/li>\n<li>Website content<\/li>\n<li>Local relevance<\/li>\n<li>Frequently asked questions<\/li>\n<\/ul>\n<p>Thryv&#8217;s emphasis on AEO therefore makes Signature particularly interesting for businesses treating AI search visibility as part of their 2026 marketing strategy.<\/p>\n<h2 id=\"the-bottom-line\">The Bottom Line<\/h2>\n<p>Thryv\u2019s 2026 pricing includes Starter ($99\/month) for online visibility, Signature ($399\/month) for advanced marketing, SEO\/AEO, social media, and lead insights, and Custom for tailored, managed marketing. Its key value is bringing CRM, marketing, scheduling, payments, reviews, communication, and automation into one platform. Starter suits businesses focused on visibility and reputation, Signature fits those actively pursuing growth, and Custom works best for businesses wanting a more hands-off approach. However, additional services can increase the total cost, so businesses should evaluate the full annual investment and the number of tools and services Thryv can replace.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/thryv_6905_logo_1704713385_sfnom.png\" alt=\"Thryv logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"thryv-4\">Thryv<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.2\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.2 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/thryv\">Try Thryv<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"faqs\">FAQs<\/h2>\n<h3 id=\"1-how-much-does-thryv-cost-in-2026\">1. How much does Thryv cost in 2026?<\/h3>\n<p>Thryv&#8217;s current U.S. pricing starts at $99\/month for Starter and $399\/month for Signature. Custom plans use tailored pricing. Thryv also advertises a 15% annual-billing discount.<\/p>\n<h3 id=\"2-does-thryv-have-a-free-plan\">2. Does Thryv have a free plan?<\/h3>\n<p>Thryv does not currently list a free plan. Its public pricing page lists paid Starter, Signature, and Custom packages.<\/p>\n<h3 id=\"3-does-thryv-offer-a-free-trial\">3. Does Thryv offer a free trial?<\/h3>\n<p>Thryv&#8217;s current pricing page displays a \u201cStart free trial\u201d option for Starter and Signature. Prospective customers should confirm the applicable trial terms at signup.<\/p>\n<h3 id=\"4-what-is-the-difference-between-thryv-starter-and-signature\">4. What is the difference between Thryv Starter and Signature?<\/h3>\n<p>Starter focuses on building an online presence with listings management, reviews, an AI website builder, trackable phone numbers, and digital performance insights.<\/p>\n<p>Signature adds social media management, an SEO\/AEO custom website, advanced listings, competitive insights, heatmaps, AI lead insights, and phone\/email support.<\/p>\n<h3 id=\"5-how-much-does-thryv-signature-cost\">5. How much does Thryv Signature cost?<\/h3>\n<p>Thryv Signature costs $399\/month at the current published U.S. list price.<\/p>\n<h3 id=\"6-how-much-does-thryv-starter-cost\">6. How much does Thryv Starter cost?<\/h3>\n<p>Thryv Starter costs $99\/month at the current published U.S. list price.<\/p>\n<h3 id=\"7-what-is-thryv-custom\">7. What is Thryv Custom?<\/h3>\n<p>Custom is Thryv&#8217;s quote-based package for businesses that need tailored growth solutions and managed marketing services. It includes access to customized Boosts such as Ads, Brand, Search, and Social Boosts.<\/p>\n<h3 id=\"8-what-are-thryv-boosts\">8. What are Thryv Boosts?<\/h3>\n<p>Thryv Boosts are done-for-you marketing services. They include Ads Boosts, Search Boosts, Social Boosts, and Brand Boosts. Thryv&#8217;s experts manage these services instead of simply giving businesses software to operate themselves.<\/p>\n<h3 id=\"9-does-thryv-include-crm\">9. Does Thryv include CRM?<\/h3>\n<p>Yes. Thryv Business Center includes a built-in CRM for managing customer information and customer history.<\/p>\n<h3 id=\"10-does-thryv-include-appointment-scheduling\">10. Does Thryv include appointment scheduling?<\/h3>\n<p>Yes. Thryv Business Center supports online appointment booking and automated email and text reminders.<\/p>\n<h3 id=\"11-does-thryv-include-invoicing\">11. Does Thryv include invoicing?<\/h3>\n<p>Yes. Thryv Business Center allows businesses to create estimates and send invoices.<\/p>\n<h3 id=\"12-does-thryv-process-payments\">12. Does Thryv process payments?<\/h3>\n<p>Yes. Thryv Business Center supports payments through ThryvPay and provides payment notifications.<\/p>\n<h3 id=\"13-does-thryv-include-social-media-management\">13. Does Thryv include social media management?<\/h3>\n<p>Social media management is included in Signature and higher configurations. The current comparison lists management for five social profiles in Signature.<\/p>\n<h3 id=\"14-does-thryv-offer-seo\">14. Does Thryv offer SEO?<\/h3>\n<p>Yes. Signature includes an SEO &amp; AEO custom website, while Thryv also offers Search Boosts and other managed visibility services.<\/p>\n<h3 id=\"15-what-is-thryv-aeo\">15. What is Thryv AEO?<\/h3>\n<p>AEO stands for Answer Engine Optimization. Thryv incorporates AEO into its Signature website offering, reflecting the growing importance of visibility in AI-generated search and answer experiences.<\/p>\n<h3 id=\"16-how-much-does-thryv-signatures-cost\">16. How much does Thryv Signatures cost?<\/h3>\n<p>Thryv provides five electronic signature requests free each month. The paid Signatures package costs $49\/month for 100 requests, with additional requests charged at $1 each.<\/p>\n<h3 id=\"17-does-thryv-offer-social-advertising\">17. Does Thryv offer social advertising?<\/h3>\n<p>Yes. Thryv Social Ads provides managed campaigns across Facebook, Instagram, and LinkedIn depending on the package. It requires an initial six-month commitment before converting to month-to-month.<\/p>\n<h3 id=\"18-does-thryv-offer-done-for-you-social-media-posts\">18. Does Thryv offer done-for-you social media posts?<\/h3>\n<p>Yes. Thryv Social Posts provides three done-for-you posts per week per channel and requires Marketing Center Plus or Professional.<\/p>\n<h3 id=\"19-does-thryv-offer-a-professionally-designed-website\">19. Does Thryv offer a professionally designed website?<\/h3>\n<p>Yes. Thryv&#8217;s professionally designed website service provides a custom website of up to 15 pages, including copywriting, an image gallery, SEO setup, and mobile-responsive design.<\/p>\n<h3 id=\"20-is-thryv-good-for-small-businesses\">20. Is Thryv good for small businesses?<\/h3>\n<p>Thryv is specifically designed around small-business needs and can be particularly useful for businesses that want to consolidate CRM, scheduling, payments, online presence, reputation management, and marketing.<\/p>\n<h3 id=\"21-is-thryv-worth-399-per-month\">21. Is Thryv worth $399 per month?<\/h3>\n<p>It depends on how much of the platform you use.<\/p>\n<p>For a business using only basic listings and review management, Signature may be excessive.<\/p>\n<p>For a business using its website, SEO\/AEO, social media, competitive insights, lead intelligence, and broader customer-management capabilities, the $399 price can be easier to justify.<\/p>\n<h3 id=\"22-what-are-the-biggest-hidden-costs-of-thryv\">22. What are the biggest hidden costs of Thryv?<\/h3>\n<p>The biggest additional costs to consider are:<\/p>\n<ul>\n<li>Thryv Boosts<\/li>\n<li>Advertising budgets<\/li>\n<li>Social Ads<\/li>\n<li>Social Posts<\/li>\n<li>E-signatures<\/li>\n<li>Professional website services<\/li>\n<li>Additional users<\/li>\n<li>Payment-processing fees<\/li>\n<li>Other managed marketing services<\/li>\n<\/ul>\n<p>The final cost can therefore be significantly higher than the $99 or $399 headline subscription.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thryv is built around a simple idea: small businesses shouldn&#8217;t have to piece together a dozen different tools to manage customers, marketing, scheduling, payments, reviews, and their online presence. The platform combines business management and marketing capabilities into one ecosystem, including customer relationship management, communications, scheduling, payments, online listings, reputation management, websites, social media, and<\/p>\n","protected":false},"author":31,"featured_media":21714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[196],"tags":[],"class_list":{"0":"post-21721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lofty Pricing 2026: Plans, Features, Add-Ons &amp; Costs<\/title>\n<meta name=\"description\" content=\"Explore Lofty pricing in 2026, including Agent, Team, Broker, and Enterprise plans, AI Sales Agent, calling, texting, lead generation, and add-on costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saasworthy.com\/blog\/thryv-pricing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lofty Pricing 2026: Plans, Features, Add-Ons &amp; 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