{"id":21719,"date":"2026-09-23T11:45:24","date_gmt":"2026-09-23T06:15:24","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=21719"},"modified":"2026-09-25T11:49:37","modified_gmt":"2026-09-25T06:19:37","slug":"lofty-pricing","status":"publish","type":"post","link":"https:\/\/www.saasworthy.com\/blog\/lofty-pricing","title":{"rendered":"Lofty Pricing: Plans, Features, Add-Ons &#038; Which Plan Is Right for You? (2026)"},"content":{"rendered":"<p>Lofty is an all-in-one real estate technology platform that combines an AI-powered CRM, IDX websites, lead generation, marketing automation, communication tools, transaction management, and AI agents.<\/p>\n<p>But understanding Lofty pricing in 2026 is not as simple as looking for a monthly subscription price.<\/p>\n<p>Lofty currently offers four platform packages,Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise,but the company does not publicly display a fixed base price for any of them. Instead, each package has a Request Pricing option, with the final quote based on factors such as the platform package, seat count, optional upgrades, and lead-generation programs.<\/p>\n<p>That is a major difference from older Lofty pricing articles and reviews, many of which still quote fixed monthly prices for legacy plans or earlier versions of the platform.<\/p>\n<p>The add-on side of Lofty&#8217;s pricing is more transparent. The company publishes prices for several optional products, including its AI Sales Agent, call and text packages, Lofty Present, and certain marketing services. For example, the AI Sales Agent starts at $60 per month for 200 engaged leads, with additional coverage available in increments of 100 leads for $30 per month.<\/p>\n<p>Communication packages can add another monthly cost. Lofty&#8217;s published pricing lists a Growth call package at $15 per month plus $0.03 per minute overage, an Elite call package at $79 per month with unlimited minutes, a Growth text package at $49 per month, and an Elite text package at $89 per month.<\/p>\n<p>So, if you&#8217;re comparing Lofty Agent vs Team vs Broker vs Enterprise, the real question isn&#8217;t simply:<\/p>\n<p>\u201cHow much does Lofty cost?\u201d<\/p>\n<p>It is:<\/p>\n<p>\u201cWhich Lofty platform package gives me the right combination of CRM, website, lead generation, automation, AI, communication, and team-management capabilities,and which add-ons will I actually need?\u201d<\/p>\n<p>Here&#8217;s a detailed look at Lofty pricing, features, add-ons, potential costs, and which plan makes the most sense for different real estate businesses in 2026.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/lofty_51319_logo_1749205403_hinl2.jpeg\" alt=\"Lofty logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"lofty\">Lofty<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.5\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.5 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/lofty\">Try Lofty<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"lofty-pricing-at-a-glance-2026\">Lofty Pricing at a Glance (2026)<\/h2>\n<table>\n<thead>\n<tr>\n<th>Plan<\/th>\n<th>Starting Price<\/th>\n<th>What It Is<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lofty Agent<\/td>\n<td>Request pricing<\/td>\n<td>Core real estate CRM and marketing platform for individual agents<\/td>\n<td>Solo agents and individual real estate professionals<\/td>\n<\/tr>\n<tr>\n<td>Lofty Team<\/td>\n<td>Request pricing<\/td>\n<td>Team-oriented CRM with collaboration, management and lead-routing tools<\/td>\n<td>Real estate teams<\/td>\n<\/tr>\n<tr>\n<td>Lofty Broker<\/td>\n<td>Request pricing<\/td>\n<td>Brokerage platform with team\/agent management and operational visibility<\/td>\n<td>Brokerages<\/td>\n<\/tr>\n<tr>\n<td>Lofty Enterprise<\/td>\n<td>Request pricing<\/td>\n<td>Enterprise real estate platform with advanced organization, SSO and white-label capabilities<\/td>\n<td>Large brokerages and enterprise organizations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Lofty does not currently publish public list prices for these four platform packages. Its official pricing page instead directs prospective customers to request a customized quote and says pricing varies according to the platform package, seat count, optional upgrades, and lead-generation programs.<\/p>\n<p>That means buyers should be cautious when encountering fixed prices for Lofty online.<\/p>\n<p>Some third-party sites still show prices from earlier Lofty\/Chime packaging. For example, older or independently maintained pricing references may quote monthly amounts for Core, Premier, or Enterprise-style packages. Those figures do not match Lofty&#8217;s current public four-package structure and should not be treated as the current official price list.<\/p>\n<p>The safest way to budget for Lofty in 2026 is therefore to separate the cost into three buckets:<\/p>\n<ul>\n<li>Base platform subscription<\/li>\n<li>Optional communication, AI, website, marketing and lead-generation add-ons<\/li>\n<li>Advertising or lead-generation budget<\/li>\n<\/ul>\n<p>This distinction becomes particularly important because Lofty&#8217;s value proposition is built around being more than a CRM.<\/p>\n<h2 id=\"what-is-lofty\">What Is Lofty?<\/h2>\n<p>Lofty is a real-estate-specific CRM and technology platform designed to help agents, teams, and brokerages manage the customer journey from lead acquisition through conversion and transaction.<\/p>\n<p>Unlike general-purpose CRMs such as Salesforce or HubSpot, Lofty is designed specifically around real estate workflows.<\/p>\n<p>The platform includes capabilities for:<\/p>\n<ul>\n<li>Lead management<\/li>\n<li>Contact management<\/li>\n<li>IDX websites<\/li>\n<li>Lead capture<\/li>\n<li>Dynamic lead scoring<\/li>\n<li>Marketing automation<\/li>\n<li>Smart Plans<\/li>\n<li>Email marketing<\/li>\n<li>Text messaging<\/li>\n<li>Calling<\/li>\n<li>Listing tools<\/li>\n<li>CMAs<\/li>\n<li>Reporting<\/li>\n<li>Lead routing<\/li>\n<li>Team management<\/li>\n<li>Transaction management<\/li>\n<li>AI agents<\/li>\n<li>Mobile CRM<\/li>\n<li>Social media marketing<\/li>\n<li>Lead generation<\/li>\n<\/ul>\n<p>Lofty describes its CRM as an agentic real estate CRM, meaning the platform is increasingly designed not simply to store leads but to actively help agents work them. Its current platform features include AI Sales Agent, Social Agent, Homeowner Agent, Custom Agents, and Cowork alongside CRM, Smart Plans, Power Dialer, websites, transaction management, and reporting.<\/p>\n<p>This is important when evaluating its price.<\/p>\n<p>A real estate agent isn&#8217;t necessarily comparing Lofty with another CRM alone.<\/p>\n<p>They may be comparing it with a combination of:<\/p>\n<ul>\n<li>CRM software<\/li>\n<li>IDX website<\/li>\n<li>Lead-generation platform<\/li>\n<li>Email marketing software<\/li>\n<li>Texting software<\/li>\n<li>Calling software<\/li>\n<li>Marketing automation<\/li>\n<li>Social media tools<\/li>\n<li>Transaction software<\/li>\n<li>AI lead follow-up<\/li>\n<\/ul>\n<p>Lofty attempts to put many of those functions into one ecosystem.<\/p>\n<h2 id=\"who-is-lofty-best-for\">Who Is Lofty Best For?<\/h2>\n<p>Lofty is primarily designed for real estate professionals rather than businesses looking for a generic CRM.<\/p>\n<p>The platform&#8217;s own positioning separates its audience into agents, teams, brokers, and larger organizations.<\/p>\n<h3 id=\"individual-real-estate-agents\">Individual Real Estate Agents<\/h3>\n<p>Lofty Agent is the natural starting point for an individual agent.<\/p>\n<p>It provides access to the core platform, including an IDX website, CRM, marketing automation, listing tools, lead scoring, communication, and other real-estate-specific functionality.<\/p>\n<p>This can be particularly valuable for agents who don&#8217;t want to assemble multiple independent tools.<\/p>\n<h3 id=\"real-estate-teams\">Real Estate Teams<\/h3>\n<p>Teams have different requirements from solo agents.<\/p>\n<p>They need:<\/p>\n<ul>\n<li>Lead routing<\/li>\n<li>Shared pipelines<\/li>\n<li>Team management<\/li>\n<li>Performance tracking<\/li>\n<li>Agent subdomains<\/li>\n<li>Collaboration<\/li>\n<li>Centralized reporting<\/li>\n<li>Consistent marketing<\/li>\n<\/ul>\n<p>Lofty Team adds more team-oriented capabilities and includes 1:1 onboarding and training, with dedicated customer success support available depending on account size.<\/p>\n<h3 id=\"brokerages\">Brokerages<\/h3>\n<p>Brokerages need visibility across multiple agents and teams.<\/p>\n<p>Lofty Broker is positioned around helping leadership manage production, compliance, pipeline health, agent productivity, and operating costs.<\/p>\n<p>Brokerage deployments are also more likely to require:<\/p>\n<ul>\n<li>Advanced lead routing<\/li>\n<li>Organizational management<\/li>\n<li>Multiple offices<\/li>\n<li>Performance reporting<\/li>\n<li>Agent websites<\/li>\n<li>Centralized marketing<\/li>\n<li>Administrative controls<\/li>\n<\/ul>\n<h3 id=\"enterprise-real-estate-organizations\">Enterprise Real Estate Organizations<\/h3>\n<p>Enterprise is designed for larger organizations that require deeper administrative and organizational controls.<\/p>\n<p>The current Enterprise package adds capabilities such as:<\/p>\n<ul>\n<li>Single sign-on<\/li>\n<li>White labeling<\/li>\n<li>Customizable organizational structure<\/li>\n<li>Dedicated customer success<\/li>\n<li>Unlimited contacts<\/li>\n<li>Enterprise-oriented onboarding and training<\/li>\n<\/ul>\n<p>These features make Enterprise less about simply giving agents a CRM and more about creating a standardized real estate technology environment across a large organization.<\/p>\n<h2 id=\"lofty-agent-best-for-individual-agents\">Lofty Agent: Best for Individual Agents<\/h2>\n<p>Lofty Agent is the platform&#8217;s package for individual real estate professionals.<\/p>\n<p>The current public pricing page does not publish a monthly price for Agent. Instead, Lofty directs prospective customers to request pricing.<\/p>\n<h3 id=\"what-you-get\">What You Get<\/h3>\n<p>The current Agent package includes core capabilities such as:<\/p>\n<ul>\n<li>Fully customizable IDX website<\/li>\n<li>Unlimited basic CMAs<\/li>\n<li>Social Studio Basic<\/li>\n<li>Marketing automation with Smart Plans<\/li>\n<li>Unlimited agent subdomains<\/li>\n<li>External listing widget<\/li>\n<li>Listing tools<\/li>\n<li>AI-powered CRM<\/li>\n<li>Unlimited contacts<\/li>\n<li>One-off, mass and automated email<\/li>\n<li>Mass and automated texting<\/li>\n<li>Basic dialer<\/li>\n<li>Mobile app<\/li>\n<li>Dynamic lead scoring<\/li>\n<li>Reporting<\/li>\n<li>Advanced lead routing<\/li>\n<li>AI capabilities<\/li>\n<li>Customer support<\/li>\n<li>Live onboarding resources<\/li>\n<\/ul>\n<p>Lofty also lists an AI-powered CRM, unlimited contacts, email, texting, a basic dialer, Smart Plans, and listing tools as part of its platform capabilities.<\/p>\n<h3 id=\"why-agent-is-attractive\">Why Agent Is Attractive<\/h3>\n<p>The major advantage for a solo agent is consolidation.<\/p>\n<p>Instead of paying separately for a CRM, IDX website, automated follow-up platform, basic calling, marketing automation, and listing tools, Lofty can bring these functions into one environment.<\/p>\n<p>The platform&#8217;s real estate specialization is also important.<\/p>\n<p>Lofty says its CRM is built specifically around real estate workflows, including lead scoring, Smart Plans, property-related information, and lead management.<\/p>\n<h3 id=\"what-to-watch\">What to Watch<\/h3>\n<p>Agent does not mean every Lofty capability is automatically included.<\/p>\n<p>Several advanced tools are add-ons, including:<\/p>\n<ul>\n<li>Lead generation<\/li>\n<li>Power Dialer<\/li>\n<li>Additional text packages<\/li>\n<li>Hyperlocal SEO websites<\/li>\n<li>Website design services<\/li>\n<li>SEO setup<\/li>\n<li>WordPress IDX plugin<\/li>\n<li>Lofty Present<\/li>\n<li>AI Sales Agent<\/li>\n<li>Social Agent<\/li>\n<li>Homeowner Agent<\/li>\n<\/ul>\n<p>Lofty lists these as available add-ons across its platform packages.<\/p>\n<h3 id=\"best-for\">Best For<\/h3>\n<p>Lofty Agent is best for:<\/p>\n<ul>\n<li>Solo agents<\/li>\n<li>Individual Realtors<\/li>\n<li>Independent brokers<\/li>\n<li>Agents who want an all-in-one platform<\/li>\n<li>Agents who generate leads online<\/li>\n<li>Agents who need automated lead nurturing<\/li>\n<li>Agents who want an IDX website connected directly to their CRM<\/li>\n<\/ul>\n<h2 id=\"lofty-team-best-for-real-estate-teams\">Lofty Team: Best for Real Estate Teams<\/h2>\n<p>Lofty Team is designed for teams that need to coordinate multiple agents around one CRM and lead-generation system.<\/p>\n<p>Unlike an individual agent, a team leader needs visibility into:<\/p>\n<ul>\n<li>Who owns each lead<\/li>\n<li>How quickly leads are contacted<\/li>\n<li>Which leads are active<\/li>\n<li>Which agents are converting<\/li>\n<li>How much pipeline exists<\/li>\n<li>How agents are performing<\/li>\n<li>Which marketing campaigns are producing results<\/li>\n<\/ul>\n<p>Lofty Team addresses those requirements through team management, advanced lead routing, reporting, and agent subdomains.<\/p>\n<h3 id=\"what-you-get-2\">What You Get<\/h3>\n<p>Team includes the core Agent capabilities while adding stronger team-oriented functionality.<\/p>\n<p>Key capabilities include:<\/p>\n<ul>\n<li>AI-powered CRM<\/li>\n<li>Unlimited contacts<\/li>\n<li>IDX website<\/li>\n<li>Dynamic lead scoring<\/li>\n<li>Smart Plans<\/li>\n<li>Advanced lead routing<\/li>\n<li>Team management<\/li>\n<li>Reporting<\/li>\n<li>Agent subdomains<\/li>\n<li>Mobile apps<\/li>\n<li>Email<\/li>\n<li>Texting<\/li>\n<li>Basic dialer<\/li>\n<li>Listing tools<\/li>\n<li>Unlimited basic CMAs<\/li>\n<li>Social Studio Basic<\/li>\n<li>1:1 onboarding and training<\/li>\n<li>Dedicated customer success support<\/li>\n<\/ul>\n<p>Lofty also positions Team around collaboration and sales-process optimization.<\/p>\n<h3 id=\"advanced-lead-routing\">Advanced Lead Routing<\/h3>\n<p>Lead routing becomes much more important once multiple agents are involved.<\/p>\n<p>Instead of manually assigning every lead, teams can create rules for distributing opportunities.<\/p>\n<p>For example, a team might route:<\/p>\n<ul>\n<li>Buyer leads to buyer specialists<\/li>\n<li>Seller leads to listing agents<\/li>\n<li>High-value leads to senior agents<\/li>\n<li>Geographic leads based on territory<\/li>\n<li>Internet leads using round-robin assignment<\/li>\n<\/ul>\n<p>This can reduce response delays and make accountability easier.<\/p>\n<h3 id=\"best-for-2\">Best For<\/h3>\n<p>Lofty Team is best for:<\/p>\n<ul>\n<li>Real estate teams<\/li>\n<li>Teams with multiple lead sources<\/li>\n<li>Teams running paid advertising<\/li>\n<li>Team leaders managing agent productivity<\/li>\n<li>Organizations that need automated lead routing<\/li>\n<li>Teams that need centralized CRM and marketing<\/li>\n<\/ul>\n<h2 id=\"lofty-broker-best-for-brokerages\">Lofty Broker: Best for Brokerages<\/h2>\n<p>Lofty Broker is designed for brokerages that need more organizational visibility than an individual agent or small team.<\/p>\n<p>The package focuses on helping brokerage leadership maintain visibility into:<\/p>\n<ul>\n<li>Production<\/li>\n<li>Compliance<\/li>\n<li>Pipeline health<\/li>\n<li>Agent productivity<\/li>\n<li>Lead distribution<\/li>\n<li>Marketing<\/li>\n<li>Operational performance<\/li>\n<\/ul>\n<p>Lofty describes the Broker package as providing leadership with a real-time view of production, compliance, and pipeline health.<\/p>\n<h3 id=\"what-you-get-3\">What You Get<\/h3>\n<p>The Broker package includes the core platform capabilities plus brokerage-oriented functionality such as:<\/p>\n<ul>\n<li>Team management<\/li>\n<li>Advanced lead routing<\/li>\n<li>Unlimited agent subdomains<\/li>\n<li>Unlimited contacts<\/li>\n<li>Reporting<\/li>\n<li>Mobile apps<\/li>\n<li>Custom AI agents<\/li>\n<li>AI lead scoring<\/li>\n<li>1:1 onboarding and training<\/li>\n<li>Dedicated customer success<\/li>\n<\/ul>\n<h3 id=\"why-broker-is-different\">Why Broker Is Different<\/h3>\n<p>A brokerage isn&#8217;t simply buying CRM seats.<\/p>\n<p>It is buying an infrastructure for managing agents.<\/p>\n<p>The value comes from standardization.<\/p>\n<p>A brokerage can potentially establish:<\/p>\n<ul>\n<li>Standard lead-routing rules<\/li>\n<li>Standard marketing processes<\/li>\n<li>Standard follow-up workflows<\/li>\n<li>Centralized reporting<\/li>\n<li>Consistent agent websites<\/li>\n<li>Shared operational processes<\/li>\n<\/ul>\n<p>This makes Lofty more interesting for brokerages that want greater control over how their agents manage leads.<\/p>\n<h3 id=\"best-for-3\">Best For<\/h3>\n<p>Lofty Broker is best for:<\/p>\n<ul>\n<li>Real estate brokerages<\/li>\n<li>Multi-team organizations<\/li>\n<li>Growing brokerages<\/li>\n<li>Franchise-like operations<\/li>\n<li>Brokerages with centralized lead generation<\/li>\n<li>Organizations needing agent performance visibility<\/li>\n<\/ul>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/lofty_51319_logo_1749205403_hinl2.jpeg\" alt=\"Lofty logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"lofty-2\">Lofty<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.5\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.5 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/lofty\">Try Lofty<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"lofty-enterprise-best-for-large-organizations\">Lofty Enterprise: Best for Large Organizations<\/h2>\n<p>Enterprise is Lofty&#8217;s highest platform tier.<\/p>\n<p>The company does not publish a fixed public price and instead uses a custom quotation process.<\/p>\n<h3 id=\"what-you-get-4\">What You Get<\/h3>\n<p>Enterprise includes the broader platform capabilities plus enterprise-oriented controls such as:<\/p>\n<ul>\n<li>Single Sign-On<\/li>\n<li>White labeling<\/li>\n<li>Customizable organizational structure<\/li>\n<li>Unlimited contacts<\/li>\n<li>Advanced lead routing<\/li>\n<li>Team management<\/li>\n<li>Custom AI agents<\/li>\n<li>AI lead scoring<\/li>\n<li>Dedicated customer success manager<\/li>\n<li>1:1 onboarding and training<\/li>\n<li>Fully customizable IDX websites<\/li>\n<\/ul>\n<p>Lofty lists SSO, white labeling, and customizable organizational structure specifically within Enterprise.<\/p>\n<h3 id=\"white-labeling\">White Labeling<\/h3>\n<p>White labeling matters to larger brokerages and organizations that want their technology environment to feel like their own platform rather than a third-party application.<\/p>\n<p>For example, a large organization may want:<\/p>\n<ul>\n<li>Its own branding<\/li>\n<li>Its own organizational hierarchy<\/li>\n<li>Centralized administration<\/li>\n<li>Custom agent experiences<\/li>\n<li>Standardized workflows<\/li>\n<\/ul>\n<p>Enterprise is designed for this kind of deployment.<\/p>\n<h3 id=\"best-for-4\">Best For<\/h3>\n<p>Enterprise is best for:<\/p>\n<ul>\n<li>Large brokerages<\/li>\n<li>Multi-office organizations<\/li>\n<li>Enterprise real estate companies<\/li>\n<li>Large franchise organizations<\/li>\n<li>Organizations requiring SSO<\/li>\n<li>Businesses requiring white labeling<\/li>\n<li>Companies with complex organizational structures<\/li>\n<\/ul>\n<h2 id=\"lofty-feature-comparison\">Lofty Feature Comparison<\/h2>\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Agent<\/th>\n<th>Team<\/th>\n<th>Broker<\/th>\n<th>Enterprise<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI-powered CRM<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>IDX website<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Unlimited contacts<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Dynamic lead scoring<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Smart Plans<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Email automation<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Text automation<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Basic dialer<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Mobile app<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Listing tools<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Reporting<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Advanced lead routing<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Team management<\/td>\n<td>,<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>1:1 onboarding<\/td>\n<td>,<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Dedicated customer success<\/td>\n<td>,<\/td>\n<td>Available depending on package\/size<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>White labeling<\/td>\n<td>,<\/td>\n<td>,<\/td>\n<td>,<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Single Sign-On<\/td>\n<td>,<\/td>\n<td>,<\/td>\n<td>,<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Customizable org structure<\/td>\n<td>,<\/td>\n<td>,<\/td>\n<td>,<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>Custom AI agents<\/td>\n<td>Available\/varies<\/td>\n<td>Available\/varies<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The exact entitlement structure can change as Lofty updates its packages, so organizations should use the quote and package documentation applicable to their account when making a purchasing decision. Lofty&#8217;s current public comparison confirms the broad differences between Agent, Team, Broker, and Enterprise.<\/p>\n<h2 id=\"lofty-ai-features\">Lofty AI Features<\/h2>\n<p>AI is becoming one of the most important parts of Lofty&#8217;s product strategy.<\/p>\n<p>The platform now describes itself as an agentic AI operating system for real estate, with AI capabilities extending beyond a simple chatbot.<\/p>\n<p>Its current AI portfolio includes:<\/p>\n<ul>\n<li>AI Overview<\/li>\n<li>AI Sales Agent<\/li>\n<li>Social Agent<\/li>\n<li>Homeowner Agent<\/li>\n<li>Custom Agents<\/li>\n<li>Cowork<\/li>\n<li>AI-powered CRM<\/li>\n<li>AI lead scoring<\/li>\n<\/ul>\n<h3 id=\"ai-sales-agent\">AI Sales Agent<\/h3>\n<p>The AI Sales Agent is one of Lofty&#8217;s most important paid AI add-ons.<\/p>\n<p>It is designed to capture, nurture, and convert leads automatically.<\/p>\n<p>Lofty says the AI Sales Agent can work leads on the agent&#8217;s behalf, including automated messaging and follow-up. The current system is also being positioned as a \u201cDigital Employee,\u201d with specialized agents designed around different lead types and follow-up strategies.<\/p>\n<h3 id=\"ai-sales-agent-pricing\">AI Sales Agent Pricing<\/h3>\n<p>The current published pricing starts at:<\/p>\n<p>$60\/month for 200 leads<\/p>\n<p>Additional coverage costs:<\/p>\n<p>$30\/month per additional 100 leads<\/p>\n<p>The quota represents the number of leads the Sales Agent is actively working, and it does not reset monthly. Lofty says users can increase or decrease their quota at any time.<\/p>\n<p>This is an important distinction.<\/p>\n<p>You&#8217;re not simply paying for a certain number of AI conversations.<\/p>\n<p>You&#8217;re paying for the number of leads the AI Sales Agent is actively working.<\/p>\n<h3 id=\"example\">Example<\/h3>\n<p>Suppose an agent wants AI coverage for 500 leads.<\/p>\n<p>The first 200 cost $60.<\/p>\n<p>The additional 300 leads require three additional 100-lead increments:<\/p>\n<p>3 \u00d7 $30 = $90<\/p>\n<p>So the AI Sales Agent component would be:<\/p>\n<p>$150\/month<\/p>\n<p>before the base Lofty platform subscription.<\/p>\n<p>That makes AI Sales Agent a potentially meaningful recurring expense for agents with large databases.<\/p>\n<h2 id=\"lofty-call-packages\">Lofty Call Packages<\/h2>\n<p>Lofty&#8217;s calling functionality can be included in certain packages, but advanced call capabilities may require an additional communication package.<\/p>\n<p>The current published call pricing is:<\/p>\n<table>\n<thead>\n<tr>\n<th>Call Package<\/th>\n<th>Price<\/th>\n<th>Minutes<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Basic<\/td>\n<td>Included with certain packages<\/td>\n<td>100\/month<\/td>\n<\/tr>\n<tr>\n<td>Growth<\/td>\n<td>$15\/month<\/td>\n<td>500\/month<\/td>\n<\/tr>\n<tr>\n<td>Elite<\/td>\n<td>$79\/month<\/td>\n<td>Unlimited<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Growth has a $0.03\/minute overage charge. The Elite package provides unlimited minutes.<\/p>\n<h3 id=\"growth-call-package\">Growth Call Package<\/h3>\n<p>At $15 per month, Growth is relatively inexpensive for agents who need more than the basic included calling allowance.<\/p>\n<p>However, an agent making a high volume of outbound calls should pay attention to overage charges.<\/p>\n<h3 id=\"elite-call-package\">Elite Call Package<\/h3>\n<p>Elite costs $79 per month and provides unlimited calling.<\/p>\n<p>It also adds advanced functionality such as:<\/p>\n<ul>\n<li>Unlimited standard call lists<\/li>\n<li>Smart call lists<\/li>\n<li>Callback tasks<\/li>\n<li>Available toggle<\/li>\n<li>Working hours<\/li>\n<li>Dial pad<\/li>\n<li>Expanded call history<\/li>\n<li>Archived call lists<\/li>\n<\/ul>\n<p>For high-volume prospecting teams, the Elite package can be easier to budget for than a usage-based plan.<\/p>\n<h2 id=\"lofty-text-packages\">Lofty Text Packages<\/h2>\n<p>Texting is another area where Lofty&#8217;s base platform and add-ons can affect the total cost.<\/p>\n<p>Current published pricing includes:<\/p>\n<table>\n<thead>\n<tr>\n<th>Text Package<\/th>\n<th>Price<\/th>\n<th>Included Texts<\/th>\n<th>Overage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Basic<\/td>\n<td>Included with certain packages<\/td>\n<td>2,000\/month<\/td>\n<td>Not allowed<\/td>\n<\/tr>\n<tr>\n<td>Growth<\/td>\n<td>$49\/month<\/td>\n<td>5,000\/month<\/td>\n<td>$0.02\/text<\/td>\n<\/tr>\n<tr>\n<td>Elite<\/td>\n<td>$89\/month<\/td>\n<td>10,000\/month<\/td>\n<td>$0.015\/text<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Text usage can also be affected by message length and MMS.<\/p>\n<p>Lofty notes that a standard SMS can contain up to 160 characters, while messages using certain non-GSM characters can have a 70-character limit. MMS messages count as three SMS messages.<\/p>\n<p>That matters for agents using:<\/p>\n<ul>\n<li>Automated Smart Plans<\/li>\n<li>Bulk texting<\/li>\n<li>Listing campaigns<\/li>\n<li>Follow-up sequences<\/li>\n<li>Task reminders<\/li>\n<\/ul>\n<p>A high-volume texting strategy can therefore increase monthly costs beyond the base CRM subscription.<\/p>\n<h2 id=\"lofty-present-19-99-month\">Lofty Present: $19.99\/Month<\/h2>\n<p>Lofty Present is an optional tool for creating more polished listing presentations.<\/p>\n<p>The basic CMA functionality is available free to Lofty users, but the full Listing Presentation functionality costs:<\/p>\n<p>$19.99\/month<\/p>\n<p>Lofty says the add-on provides unlimited Listing Presentations and lets users create customized presentation templates.<\/p>\n<h3 id=\"free-cma-vs-lofty-present\">Free CMA vs Lofty Present<\/h3>\n<p>The distinction is important.<\/p>\n<p>The standard CMA allows agents to create:<\/p>\n<ul>\n<li>Seller CMAs<\/li>\n<li>Buyer CMAs<\/li>\n<li>Comparable-property reports<\/li>\n<\/ul>\n<p>Lofty says these are free and unlimited, although customization is limited.<\/p>\n<p>Lofty Present adds more sophisticated presentation functionality, including:<\/p>\n<ul>\n<li>Custom pages<\/li>\n<li>Rearranging report pages<\/li>\n<li>Custom templates<\/li>\n<li>Seller presentations<\/li>\n<li>Buyer presentations<\/li>\n<li>Agent presentations<\/li>\n<li>Downloadable PDFs<\/li>\n<\/ul>\n<p>The price is $19.99 per month.<\/p>\n<h3 id=\"best-for-5\">Best For<\/h3>\n<p>Lofty Present is worth considering for:<\/p>\n<ul>\n<li>Listing-focused agents<\/li>\n<li>Luxury agents<\/li>\n<li>Teams pitching sellers<\/li>\n<li>Agents who want branded presentations<\/li>\n<li>Brokerages with standardized listing materials<\/li>\n<\/ul>\n<h2 id=\"lofty-branding-bundles\">Lofty Branding Bundles<\/h2>\n<p>Lofty also offers bundled add-ons designed around branding and communication.<\/p>\n<p>Its current Help Center lists:<\/p>\n<p>Growth Branding Bundle , $99\/User\/Month<\/p>\n<p>Includes:<\/p>\n<ul>\n<li>Growth Call Package with 500 minutes\/month<\/li>\n<li>AI Marketer<\/li>\n<li>Agent Website + vanity domain<\/li>\n<li>Lofty Present<\/li>\n<\/ul>\n<p>Elite Branding Bundle , $149\/User\/Month<\/p>\n<p>Includes:<\/p>\n<ul>\n<li>Elite Call Package with unlimited minutes<\/li>\n<li>Elite Text Package with 10,000 texts\/month<\/li>\n<li>AI Marketer<\/li>\n<li>Agent Website + full SEO<\/li>\n<li>Lofty Present<\/li>\n<\/ul>\n<p>These bundles are important because they show how quickly the effective cost can rise when an agent wants to turn Lofty into a complete marketing and communication system.<\/p>\n<p>For some agents, however, bundling can make more sense than purchasing each add-on individually.<\/p>\n<h2 id=\"lofty-lead-generation-pricing\">Lofty Lead Generation Pricing<\/h2>\n<p>Lofty&#8217;s lead-generation services are another major variable in total cost.<\/p>\n<p>The company provides managed lead-generation options through channels including:<\/p>\n<ul>\n<li>Google Ads<\/li>\n<li>Microsoft\/Bing<\/li>\n<li>Facebook<\/li>\n<li>Social advertising<\/li>\n<li>Lead-generation AI<\/li>\n<li>Listing promotion<\/li>\n<li>Retargeting<\/li>\n<li>Hyperlocal campaigns<\/li>\n<\/ul>\n<p>Lofty&#8217;s current platform also promotes 360-degree marketing, Lofty Blast, hyperlocal campaigns, and other lead-generation methods.<\/p>\n<h3 id=\"google-ppc\">Google PPC<\/h3>\n<p>Lofty&#8217;s current Help Center lists a minimum monthly Google PPC budget of:<\/p>\n<p>$600\/month<\/p>\n<p>There is a:<\/p>\n<p>20% management fee<\/p>\n<p>and a first-time setup fee of:<\/p>\n<p>$79<\/p>\n<p>For budgets below $750\/month, Lofty says an AI Assistant package is included at no additional cost.<\/p>\n<p>This means a $600 advertising budget is not the same as a $600 total monthly marketing expense.<\/p>\n<p>At a 20% management fee:<\/p>\n<p>$600 \u00d7 20% = $120<\/p>\n<p>So the campaign could involve:<\/p>\n<p>$720\/month + $79 initial setup<\/p>\n<p>before any other applicable costs.<\/p>\n<h3 id=\"why-this-matters\">Why This Matters<\/h3>\n<p>Lead generation can easily become a larger expense than the CRM subscription itself.<\/p>\n<p>An agent paying for a Lofty platform plus $600\u2013$1,000+ per month in advertising needs to evaluate the entire acquisition funnel:<\/p>\n<p>Ad spend \u2192 leads \u2192 contacted leads \u2192 appointments \u2192 opportunities \u2192 closed transactions<\/p>\n<p>The platform is valuable only if it helps improve that conversion chain.<\/p>\n<h2 id=\"lofty-website-and-idx-features\">Lofty Website and IDX Features<\/h2>\n<p>One of Lofty&#8217;s biggest differentiators is that its CRM is connected to an IDX website.<\/p>\n<p>The current platform packages include customizable IDX websites, while additional website services are available as add-ons.<\/p>\n<p>Lofty&#8217;s current website capabilities include:<\/p>\n<ul>\n<li>IDX search<\/li>\n<li>Lead capture<\/li>\n<li>Listing pages<\/li>\n<li>Landing pages<\/li>\n<li>Agent subdomains<\/li>\n<li>SEO functionality<\/li>\n<li>Market information<\/li>\n<li>Home search<\/li>\n<li>Customizable website content<\/li>\n<\/ul>\n<p>Lofty also offers:<\/p>\n<ul>\n<li>Hyperlocal SEO websites<\/li>\n<li>Website design services<\/li>\n<li>SEO setup<\/li>\n<li>WordPress IDX plugin<\/li>\n<\/ul>\n<p>as separate add-ons.<\/p>\n<h3 id=\"why-the-website-matters\">Why the Website Matters<\/h3>\n<p>For real estate agents, the website isn&#8217;t merely a branding asset.<\/p>\n<p>It can act as a lead source.<\/p>\n<p>A prospect may:<\/p>\n<ul>\n<li>Search for a property<\/li>\n<li>Browse listings<\/li>\n<li>Save a property<\/li>\n<li>Request information<\/li>\n<li>Submit contact details<\/li>\n<li>Enter the CRM<\/li>\n<li>Receive automated follow-up<\/li>\n<li>Be scored based on activity<\/li>\n<li>Be routed to an agent<\/li>\n<\/ul>\n<p>This integration is one reason Lofty can be more compelling than a standalone CRM.<\/p>\n<h2 id=\"lofty-smart-plans\">Lofty Smart Plans<\/h2>\n<p>Smart Plans are one of Lofty&#8217;s core automation features.<\/p>\n<p>They allow agents to create automated workflows involving:<\/p>\n<ul>\n<li>Email<\/li>\n<li>Text<\/li>\n<li>Tasks<\/li>\n<li>Calls<\/li>\n<li>Follow-up<\/li>\n<li>Lead nurturing<\/li>\n<\/ul>\n<p>Lofty describes Smart Plans as behavior-based sequences across text, email, and tasks, with built-in AI capabilities.<\/p>\n<p>For real estate, this can be particularly useful because leads often require long-term nurturing.<\/p>\n<p>A lead might not be ready to buy today.<\/p>\n<p>Instead of manually remembering to follow up six weeks later, an agent can put the contact into an automated nurture sequence.<\/p>\n<h3 id=\"example-2\">Example<\/h3>\n<p>A new buyer lead might enter:<\/p>\n<p>Day 1: Welcome email<\/p>\n<p>Day 1: Text message<\/p>\n<p>Day 2: Follow-up task<\/p>\n<p>Day 4: Property recommendations<\/p>\n<p>Day 7: Agent call reminder<\/p>\n<p>Day 14: Market update<\/p>\n<p>Day 30: New listing email<\/p>\n<p>Day 60: Buyer check-in<\/p>\n<p>The exact workflow depends on the agent&#8217;s strategy, but the principle is the same:<\/p>\n<p>automation reduces the number of leads that fall through the cracks.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a 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<div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/lofty_51319_logo_1749205403_hinl2.jpeg\" alt=\"Lofty logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"lofty-3\">Lofty<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.5\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.5 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/lofty\">Try Lofty<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"lofty-lead-scoring\">Lofty Lead Scoring<\/h2>\n<p>Dynamic lead scoring helps agents prioritize their database.<\/p>\n<p>Instead of treating every contact equally, Lofty can use activity and behavior to identify which leads are showing stronger buying or selling intent.<\/p>\n<p>Potential signals can include:<\/p>\n<ul>\n<li>Website activity<\/li>\n<li>Listing views<\/li>\n<li>Saved properties<\/li>\n<li>Engagement<\/li>\n<li>Communication<\/li>\n<li>Lead behavior<\/li>\n<\/ul>\n<p>Lofty lists Dynamic Lead Scoring across its current platform packages.<\/p>\n<p>This can be particularly valuable for large databases.<\/p>\n<p>An agent with 10,000 contacts cannot realistically give every person the same amount of attention.<\/p>\n<p>Lead scoring helps identify where human attention is most likely to generate revenue.<\/p>\n<h2 id=\"lofty-transaction-management\">Lofty Transaction Management<\/h2>\n<p>Lofty has expanded beyond lead generation and CRM into transaction management.<\/p>\n<p>The platform&#8217;s current feature catalog includes transaction management for handling:<\/p>\n<ul>\n<li>Checklists<\/li>\n<li>Documents<\/li>\n<li>Deadlines<\/li>\n<li>Contract-to-close workflows<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<p>This is significant because it extends Lofty&#8217;s role further into the transaction lifecycle.<\/p>\n<p>Instead of ending the CRM workflow when an opportunity closes, transaction functionality allows the platform to continue supporting the relationship through the closing process.<\/p>\n<h2 id=\"lofty-integrations\">Lofty Integrations<\/h2>\n<p>Lofty also provides an integration marketplace.<\/p>\n<p>The current marketplace says Lofty integrates with 200+ tools across categories including:<\/p>\n<ul>\n<li>Lead sources<\/li>\n<li>Transaction management<\/li>\n<li>Communication<\/li>\n<li>Marketing<\/li>\n<li>Back-office software<\/li>\n<\/ul>\n<p>This is important for brokerages that already have a technology stack.<\/p>\n<p>Rather than replacing every system, Lofty can potentially become the central CRM while integrating with other applications.<\/p>\n<h2 id=\"lofty-pricing-what-are-the-hidden-costs\">Lofty Pricing: What Are the Hidden Costs?<\/h2>\n<p>Lofty&#8217;s quote-only platform pricing makes it especially important to identify potential additional costs.<\/p>\n<h3 id=\"1-add-on-communication-packages\">1. Add-On Communication Packages<\/h3>\n<p>Calling and texting may require upgraded packages.<\/p>\n<p>Growth calling costs $15\/month plus overages, while Elite costs $79\/month.<\/p>\n<p>Text Growth costs $49\/month, while Elite costs $89\/month.<\/p>\n<h3 id=\"2-ai-sales-agent\">2. AI Sales Agent<\/h3>\n<p>AI Sales Agent begins at $60\/month for 200 engaged leads.<\/p>\n<p>Additional 100-lead blocks cost $30\/month.<\/p>\n<h3 id=\"3-lofty-present\">3. Lofty Present<\/h3>\n<p>Listing Presentations cost $19.99\/month, although standard CMAs remain free.<\/p>\n<h3 id=\"4-lead-generation\">4. Lead Generation<\/h3>\n<p>Managed advertising involves both media budget and management fees.<\/p>\n<p>Google PPC, for example, has a $600 minimum monthly budget and 20% management fee.<\/p>\n<h3 id=\"5-website-services\">5. Website Services<\/h3>\n<p>Advanced website and SEO services are available as separate add-ons.<\/p>\n<p>These include:<\/p>\n<ul>\n<li>Hyperlocal SEO website<\/li>\n<li>Website design<\/li>\n<li>SEO setup<\/li>\n<li>WordPress IDX<\/li>\n<\/ul>\n<h3 id=\"6-branding-bundles\">6. Branding Bundles<\/h3>\n<p>Branding packages can add $99 or $149 per user per month depending on the bundle.<\/p>\n<h3 id=\"7-mls-fees\">7. MLS Fees<\/h3>\n<p>Lofty notes that additional MLS board fees may apply in connection with websites and MLS functionality.<\/p>\n<h3 id=\"8-additional-seats\">8. Additional Seats<\/h3>\n<p>Because platform pricing is quote-based, teams and brokerages should confirm exactly how additional seats affect their contract.<\/p>\n<p>Lofty explicitly says pricing varies based on platform package and seat count.<\/p>\n<h2 id=\"how-to-choose-the-right-lofty-plan\">How to Choose the Right Lofty Plan<\/h2>\n<p>The easiest way to select Lofty is to start with your business structure.<\/p>\n<h3 id=\"choose-lofty-agent-if\">Choose Lofty Agent if&#8230;<\/h3>\n<p>You are:<\/p>\n<ul>\n<li>A solo agent<\/li>\n<li>An independent Realtor<\/li>\n<li>A new agent building a business<\/li>\n<li>An agent who wants an IDX website<\/li>\n<li>An agent who needs CRM + marketing automation<\/li>\n<li>An agent managing your own lead generation<\/li>\n<\/ul>\n<p>Agent gives you the core platform without the organizational requirements of a team or brokerage.<\/p>\n<h3 id=\"my-take\">My Take<\/h3>\n<p>For an individual agent, Lofty Agent is the logical starting point,but calculate the add-ons you need before comparing the total price with other real estate CRMs.<\/p>\n<h3 id=\"choose-lofty-team-if\">Choose Lofty Team if&#8230;<\/h3>\n<p>You have:<\/p>\n<ul>\n<li>Multiple agents<\/li>\n<li>Shared leads<\/li>\n<li>Team-based sales<\/li>\n<li>Lead-routing requirements<\/li>\n<li>Team performance requirements<\/li>\n<li>Centralized marketing<\/li>\n<\/ul>\n<p>Team becomes more attractive when lead distribution and accountability matter.<\/p>\n<h3 id=\"my-take-2\">My Take<\/h3>\n<p>If you&#8217;re managing five or more agents and lead flow is becoming difficult to coordinate manually, the Team package is likely more appropriate than individual accounts.<\/p>\n<h3 id=\"choose-lofty-broker-if\">Choose Lofty Broker if&#8230;<\/h3>\n<p>You operate:<\/p>\n<ul>\n<li>A brokerage<\/li>\n<li>Multiple teams<\/li>\n<li>Multiple offices<\/li>\n<li>A large agent organization<\/li>\n<li>A centralized lead-generation operation<\/li>\n<\/ul>\n<p>Broker is designed around organizational visibility rather than simply individual productivity.<\/p>\n<h3 id=\"my-take-3\">My Take<\/h3>\n<p>Broker makes sense when leadership needs to monitor production, compliance, pipeline, and agent activity centrally.<\/p>\n<h3 id=\"choose-lofty-enterprise-if\">Choose Lofty Enterprise if&#8230;<\/h3>\n<p>You need:<\/p>\n<ul>\n<li>SSO<\/li>\n<li>White labeling<\/li>\n<li>Complex organizational structures<\/li>\n<li>Large-scale deployment<\/li>\n<li>Centralized administration<\/li>\n<li>Enterprise support<\/li>\n<\/ul>\n<h3 id=\"my-take-4\">My Take<\/h3>\n<p>Enterprise is appropriate when Lofty is becoming infrastructure for the organization rather than simply a CRM for agents.<\/p>\n<h2 id=\"which-lofty-add-ons-should-you-buy\">Which Lofty Add-Ons Should You Buy?<\/h2>\n<p>Not every agent needs every add-on.<\/p>\n<h3 id=\"buy-ai-sales-agent-if\">Buy AI Sales Agent if&#8230;<\/h3>\n<p>You have:<\/p>\n<ul>\n<li>High lead volume<\/li>\n<li>Slow response times<\/li>\n<li>Lots of unworked leads<\/li>\n<li>A large database<\/li>\n<li>Limited time for follow-up<\/li>\n<\/ul>\n<p>AI Sales Agent is particularly useful when the problem is lead follow-up capacity.<\/p>\n<h3 id=\"buy-power-dialer-if\">Buy Power Dialer if&#8230;<\/h3>\n<p>You have:<\/p>\n<ul>\n<li>High outbound call volume<\/li>\n<li>Prospecting teams<\/li>\n<li>Cold leads<\/li>\n<li>Large databases<\/li>\n<li>Agents spending significant time dialing<\/li>\n<\/ul>\n<h3 id=\"buy-lofty-present-if\">Buy Lofty Present if&#8230;<\/h3>\n<p>You frequently:<\/p>\n<ul>\n<li>Pitch listings<\/li>\n<li>Present CMAs<\/li>\n<li>Meet sellers<\/li>\n<li>Want branded presentations<\/li>\n<\/ul>\n<p>At $19.99\/month, it is one of the lower-cost add-ons.<\/p>\n<h3 id=\"buy-growth-elite-text-if\">Buy Growth\/Elite Text if&#8230;<\/h3>\n<p>You rely heavily on:<\/p>\n<ul>\n<li>Automated texting<\/li>\n<li>Smart Plans<\/li>\n<li>Listing alerts<\/li>\n<li>Follow-up campaigns<\/li>\n<li>High-volume lead nurturing<\/li>\n<\/ul>\n<h3 id=\"buy-lead-generation-if\">Buy Lead Generation if&#8230;<\/h3>\n<p>You need Lofty to generate new leads rather than simply manage existing ones.<\/p>\n<p>But this should be evaluated as a marketing investment, not a CRM add-on.<\/p>\n<h2 id=\"is-lofty-worth-the-price\">Is Lofty Worth the Price?<\/h2>\n<p>Lofty can be good value when you actually use its ecosystem.<\/p>\n<p>The strongest argument for Lofty is consolidation.<\/p>\n<p>Instead of purchasing separate tools for:<\/p>\n<ul>\n<li>CRM<\/li>\n<li>IDX<\/li>\n<li>Marketing automation<\/li>\n<li>Lead scoring<\/li>\n<li>Email<\/li>\n<li>Text<\/li>\n<li>Calling<\/li>\n<li>Websites<\/li>\n<li>Lead generation<\/li>\n<li>Transaction management<\/li>\n<li>AI<\/li>\n<\/ul>\n<p>you can potentially operate much of the business from one platform.<\/p>\n<p>Lofty itself emphasizes this integrated approach, while independent reviews also highlight the value of having CRM, IDX, dialer, marketing automation, and AI capabilities in one environment.<\/p>\n<p>However, value depends heavily on usage.<\/p>\n<p>If an agent:<\/p>\n<ul>\n<li>Has very few leads<\/li>\n<li>Doesn&#8217;t run paid advertising<\/li>\n<li>Doesn&#8217;t need automation<\/li>\n<li>Already has a website<\/li>\n<li>Doesn&#8217;t use AI<\/li>\n<li>Rarely texts or calls through the CRM<\/li>\n<\/ul>\n<p>then a less comprehensive CRM could be cheaper.<\/p>\n<p>Lofty becomes more compelling when an agent or organization is actively using the platform&#8217;s full growth engine.<\/p>\n<h2 id=\"when-lofty-isnt-the-right-fit\">When Lofty Isn&#8217;t the Right Fit<\/h2>\n<p>Lofty isn&#8217;t necessarily the best choice for every real estate professional.<\/p>\n<h3 id=\"you-may-not-need-lofty-if\">You May Not Need Lofty If&#8230;<\/h3>\n<p>You are a solo agent who:<\/p>\n<ul>\n<li>Gets most leads from referrals<\/li>\n<li>Has a small database<\/li>\n<li>Doesn&#8217;t need an IDX site<\/li>\n<li>Doesn&#8217;t run paid ads<\/li>\n<li>Doesn&#8217;t need automated nurturing<\/li>\n<li>Already has reliable CRM software<\/li>\n<\/ul>\n<p>In that situation, Lofty&#8217;s all-in-one platform may provide more functionality than you actually need.<\/p>\n<h3 id=\"cost-can-also-become-complicated\">Cost Can Also Become Complicated<\/h3>\n<p>Because base platform pricing is quote-based, buyers may have difficulty comparing Lofty with transparent per-user CRMs.<\/p>\n<p>And once you add:<\/p>\n<ul>\n<li>AI Sales Agent<\/li>\n<li>Power Dialer<\/li>\n<li>Text packages<\/li>\n<li>Lead generation<\/li>\n<li>Website services<\/li>\n<li>SEO<\/li>\n<li>Lofty Present<\/li>\n<\/ul>\n<p>the total cost can be significantly higher than the platform subscription alone.<\/p>\n<p>The right comparison is therefore:<\/p>\n<p>Lofty total cost vs. the cost of all the individual tools it replaces.<\/p>\n<h2 id=\"lofty-vs-general-crms\">Lofty vs General CRMs<\/h2>\n<p>Lofty&#8217;s biggest differentiator is specialization.<\/p>\n<p>Salesforce, HubSpot, and other horizontal CRMs can manage real estate businesses, but they aren&#8217;t built specifically around real estate.<\/p>\n<p>Lofty is designed around:<\/p>\n<ul>\n<li>MLS data<\/li>\n<li>IDX<\/li>\n<li>Property searches<\/li>\n<li>Real estate leads<\/li>\n<li>Agent websites<\/li>\n<li>Listing marketing<\/li>\n<li>Buyer\/seller workflows<\/li>\n<li>Lead routing<\/li>\n<li>Real estate transactions<\/li>\n<\/ul>\n<p>Lofty explicitly says its CRM is built exclusively for real estate and that features such as lead scoring, Smart Plans, and property-related workflows are designed around how agents work.<\/p>\n<p>That specialization can reduce the amount of configuration required.<\/p>\n<p>A general CRM may require customization before it feels like a real estate system.<\/p>\n<p>Lofty starts with real estate as the default.<\/p>\n<h2 id=\"the-bottom-line\">The Bottom Line<\/h2>\n<p>Lofty&#8217;s 2026 pricing is fundamentally different from the fixed-price CRM tables that still appear in many older articles.<\/p>\n<p>The platform currently has four main packages:<\/p>\n<p>Lofty Agent is designed for individual real estate professionals.<\/p>\n<p>Lofty Team is built for teams that need shared lead management, routing, collaboration, and performance visibility.<\/p>\n<p>Lofty Broker is aimed at brokerages that need centralized operational and agent management.<\/p>\n<p>Lofty Enterprise is designed for large organizations requiring features such as SSO, white labeling, and customizable organizational structures.<\/p>\n<p>The catch is that Lofty does not publish base subscription prices for these packages. Instead, buyers need to request a quote, with the final price influenced by package selection, seats, upgrades, and lead-generation programs.<\/p>\n<p>That makes Lofty&#8217;s pricing harder to compare at first glance,but it also means that the best way to evaluate the platform is to calculate the complete solution you actually need.<\/p>\n<p>For a solo agent, that might mean:<\/p>\n<p>Lofty Agent + basic communication + CRM + IDX<\/p>\n<p>For a lead-heavy agent, it might become:<\/p>\n<p>Lofty Agent + AI Sales Agent + Power Dialer + texting + lead generation<\/p>\n<p>For a team:<\/p>\n<p>Lofty Team + lead routing + communication + AI + marketing<\/p>\n<p>For a brokerage:<\/p>\n<p>Lofty Broker + centralized lead generation + team management + reporting<\/p>\n<p>And for a large organization:<\/p>\n<p>Lofty Enterprise + SSO + white labeling + custom organizational structure + AI + managed lead generation<\/p>\n<p>The most important thing to remember is that the Lofty subscription is only part of the total cost.<\/p>\n<p>AI Sales Agent starts at $60\/month for 200 leads.<\/p>\n<p>Call packages can cost $15\/month for Growth or $79\/month for Elite.<\/p>\n<p>Text packages can cost $49\/month for Growth or $89\/month for Elite.<\/p>\n<p>Lofty Present costs $19.99\/month.<\/p>\n<p>Managed Google PPC starts with a $600 monthly advertising budget plus a 20% management fee and a $79 initial setup fee.<\/p>\n<p>Branding bundles can add $99 or $149 per user per month depending on the package.<\/p>\n<p>So, is Lofty worth the price?<\/p>\n<p>For agents and teams that actively use its all-in-one ecosystem, it can be.<\/p>\n<p>Its biggest advantage is that CRM, IDX, lead management, marketing automation, communication, websites, transaction tools, and AI can live in one real estate-specific platform.<\/p>\n<p>For an agent who already has separate tools for all of those functions, Lofty can look expensive.<\/p>\n<p>For an agent who would otherwise pay separately for five or six different products, the comparison becomes much more favorable.<\/p>\n<h3 id=\"our-recommendation\">Our recommendation<\/h3>\n<p>Solo agents: Start with Lofty Agent and add only the communication or AI features you will actually use.<\/p>\n<p>Growing teams: Consider Lofty Team when lead routing, agent management, and performance reporting become important.<\/p>\n<p>Brokerages: Choose Lofty Broker when centralized administration, lead distribution, and agent visibility become business requirements.<\/p>\n<p>Large organizations: Consider Lofty Enterprise when you need SSO, white labeling, and complex organizational controls.<\/p>\n<p>And regardless of the plan, calculate the full annual cost,including AI, calls, texts, lead generation, advertising, websites, and other add-ons,before comparing Lofty with another real estate CRM.<\/p>\n<p>That is the number that tells you whether Lofty is actually the right investment for your real estate business in 2026.<\/p>\n    <style>\n        .ss_tcard {\n\t\t\tjustify-content: space-between;\n\t\t\tbackground: #FFFFFF;\n\t\t\tbox-shadow: 0px 0px 6px rgba(45, 45, 45, 0.16);\n\t\t\tborder-radius: 10px;\n\t\t\tpadding: 18px 28px;\n\t\t}\n\t\t.ss_tcard,.stars_contain,.tcard_left {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t}\n\t\t.tcard_img_div {\n\t\t\tmargin-right: 20px;\n\t\t\tdisplay: flex;\n\t\t}\n\t\t.tcard_content h4 {\n\t\t\tmargin: 0 !important;\n\t\t\tfont-size: 24px;\n\t\t\tfont-weight: 600;\n\t\t\tcolor: var(--c-main);\n\t\t\tpadding: 0 !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.stars_contain {\n\t\t\tgap: 4px;\n\t\t\tmargin-top: 2px;\n\t\t}\n\t\t.tcard_right a {\n\t\t\tborder-radius: 4px;\n\t\t\tpadding: 10px 20px;\n\t\t\tcolor: #fff !important;\n\t\t\tletter-spacing: 1px;\n\t\t}\n\t\t.tcard_right a, .tcard_right a:hover{\n\t\t\ttext-decoration: none !important;\n\t\t}\n\t\t.ss_rating_count{\n\t\t\tfont-size: 14px !important;\n\t\t}\n\t\t.ss_rating_count {\n\t\t\tmargin: 0px 0px -5px 6px !important;\n\t\t\tcolor: gray !important;\n\t\t\tline-height: unset !important;\n\t\t}\n\t\t.tcard_light_blue_btn {\n\t\t\tbackground: var(--c-main) !important;\n\t\t}\n\t\t[data-star]::before, [data-star]::after {\n\t\t\tfont-size: 22px;\n\t\t\tline-height: normal;\n\t\t}\n\t\t@media (max-width:480px) {\n\t\t\t.ss_tcard,.tcard_left,.tcard_content {\n\t\t\t\tflex-direction: column;\n\t\t\t}\n\t\t\t.ss_tcard {\n\t\t\t\tgap: 18px;\n\t\t\t}\n\t\t\t.tcard_img_div {\n\t\t\t\tmargin: 0 0 10px !important;\n\t\t\t}\n\t\t\t.tcard_content {\n\t\t\t\tdisplay: flex;\n\t\t\t\talign-items: center;\n\t\t\t}\n\t\t}\n    <\/style>\n\n    <div class=\"ss_tcard\">\n        <div class=\"tcard_left\">\n            <div class=\"tcard_img_div\">\n                <img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/tr:w-160,h-0,c-at_max,e-sharpen-1\/lofty_51319_logo_1749205403_hinl2.jpeg\" alt=\"Lofty logo\" height=\"50\" width=\"90\">\n            <\/div>\n            <div class=\"tcard_content\">\n                <h4 id=\"lofty-4\">Lofty<\/h4>\n                <div class=\"stars_contain\">\n                    <i class=\"star-color\" data-star=\"4.5\" aria-hidden=\"true\"><\/i>\n                    <p class=\"ss_rating_count\">4.5 out of 5 stars<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"tcard_right\">\n            <a class=\"tcard_light_blue_btn\" href=\"https:\/\/www.saasworthy.com\/product\/lofty\">Try Lofty<\/a>\n        <\/div>\n    <\/div>\n    \n<h2 id=\"faqs\">FAQs<\/h2>\n<h3 id=\"1-how-much-does-lofty-cost-in-2026\">1. How much does Lofty cost in 2026?<\/h3>\n<p>Lofty currently does not publish fixed base prices for its four platform packages. Lofty Agent, Team, Broker, and Enterprise all use a Request Pricing model. The company says pricing varies according to the package, seat count, optional upgrades, and lead-generation programs.<\/p>\n<h3 id=\"2-does-lofty-have-a-free-plan\">2. Does Lofty have a free plan?<\/h3>\n<p>No. Lofty does not currently offer a free platform tier. Its current packages are sold through a quote-based model. Independent pricing references also report that Lofty does not currently offer a free version or self-service free trial.<\/p>\n<h3 id=\"3-does-lofty-offer-a-free-trial\">3. Does Lofty offer a free trial?<\/h3>\n<p>Lofty currently says it does not offer a free trial and instead encourages prospective customers to schedule a personalized demo.<\/p>\n<h3 id=\"4-what-are-loftys-plans\">4. What are Lofty&#8217;s plans?<\/h3>\n<p>The current Lofty platform packages are:<\/p>\n<ul>\n<li>Lofty Agent<\/li>\n<li>Lofty Team<\/li>\n<li>Lofty Broker<\/li>\n<li>Lofty Enterprise<\/li>\n<\/ul>\n<p>All four are quote-based.<\/p>\n<h3 id=\"5-what-is-the-difference-between-lofty-agent-and-team\">5. What is the difference between Lofty Agent and Team?<\/h3>\n<p>Agent is designed for individual agents, while Team adds capabilities for managing multiple agents, including team management, advanced lead routing, collaboration, and team-oriented onboarding.<\/p>\n<h3 id=\"6-what-is-the-difference-between-lofty-team-and-broker\">6. What is the difference between Lofty Team and Broker?<\/h3>\n<p>Team is designed for real estate teams, while Broker is designed for brokerage-level management and visibility across agents and teams.<\/p>\n<p>Broker is better suited to organizations that need centralized leadership, reporting, lead management, and operational oversight.<\/p>\n<h3 id=\"7-what-is-lofty-enterprise\">7. What is Lofty Enterprise?<\/h3>\n<p>Lofty Enterprise is the highest-level package for large real estate organizations. It adds enterprise-oriented capabilities such as Single Sign-On, white labeling, customizable organizational structures, dedicated customer success, and 1:1 onboarding.<\/p>\n<h3 id=\"8-how-much-does-lofty-ai-sales-agent-cost\">8. How much does Lofty AI Sales Agent cost?<\/h3>\n<p>The AI Sales Agent starts at $60 per month for 200 leads. Additional coverage costs $30 per month for every additional 100 leads.<\/p>\n<h3 id=\"9-how-much-does-lofty-present-cost\">9. How much does Lofty Present cost?<\/h3>\n<p>Lofty Present costs $19.99 per month. It provides unlimited Listing Presentations. Standard CMA functionality is free for Lofty users.<\/p>\n<h3 id=\"10-how-much-does-loftys-dialer-cost\">10. How much does Lofty&#8217;s dialer cost?<\/h3>\n<p>Lofty&#8217;s published communication pricing lists a Growth call package at $15\/month with 500 minutes and $0.03\/minute overage. Elite costs $79\/month and provides unlimited minutes. A basic package is included with certain Lofty platform packages.<\/p>\n<h3 id=\"11-how-much-does-lofty-texting-cost\">11. How much does Lofty texting cost?<\/h3>\n<p>The Growth text package costs $49\/month for 5,000 texts, with $0.02 per-text overage. Elite costs $89\/month for 10,000 texts, with $0.015 per-text overage.<\/p>\n<h3 id=\"12-does-lofty-include-an-idx-website\">12. Does Lofty include an IDX website?<\/h3>\n<p>Yes. Lofty&#8217;s current platform packages include IDX website functionality. The company also offers additional website and SEO services as add-ons.<\/p>\n<h3 id=\"13-does-lofty-include-a-crm\">13. Does Lofty include a CRM?<\/h3>\n<p>Yes. Lofty includes an AI-powered real estate CRM across its current platform packages.<\/p>\n<h3 id=\"14-does-lofty-include-lead-generation\">14. Does Lofty include lead generation?<\/h3>\n<p>The platform includes lead-generation capabilities and Lofty sells additional managed lead-generation programs. Lead-generation advertising is an additional expense, with pricing depending on channel, budget, and management fees.<\/p>\n<h3 id=\"15-how-much-does-lofty-google-ppc-cost\">15. How much does Lofty Google PPC cost?<\/h3>\n<p>Lofty&#8217;s current Help Center lists a minimum Google PPC budget of $600\/month, plus a 20% management fee and a $79 first-time setup fee.<\/p>\n<h3 id=\"16-does-lofty-include-ai\">16. Does Lofty include AI?<\/h3>\n<p>Yes. Lofty now positions its platform around agentic AI and offers AI-powered CRM capabilities, AI Sales Agent, Social Agent, Homeowner Agent, Custom Agents, and other AI functionality.<\/p>\n<h3 id=\"17-does-lofty-support-teams\">17. Does Lofty support teams?<\/h3>\n<p>Yes. Lofty has a dedicated Team package with team management, advanced lead routing, reporting, agent subdomains, and other collaboration capabilities.<\/p>\n<h3 id=\"18-does-lofty-support-brokerages\">18. Does Lofty support brokerages?<\/h3>\n<p>Yes. Lofty offers a Broker package designed for brokerages that need centralized management, production visibility, compliance oversight, lead routing, and agent performance tracking.<\/p>\n<h3 id=\"19-is-lofty-worth-it-for-a-solo-agent\">19. Is Lofty worth it for a solo agent?<\/h3>\n<p>It can be, particularly if the agent needs an IDX website, CRM, lead scoring, automated marketing, texting, calling, and lead nurturing in one system.<\/p>\n<p>If an agent has a very small lead volume and already owns several of these tools, the economics may be less compelling.<\/p>\n<h3 id=\"20-is-lofty-worth-it-for-a-real-estate-team\">20. Is Lofty worth it for a real estate team?<\/h3>\n<p>Lofty can be particularly valuable for teams because lead routing, shared CRM data, Smart Plans, performance reporting, and team management become more important as the organization grows.<\/p>\n<h3 id=\"21-what-are-the-biggest-hidden-costs-of-lofty\">21. What are the biggest hidden costs of Lofty?<\/h3>\n<p>The biggest additional costs to watch are:<\/p>\n<ul>\n<li>AI Sales Agent<\/li>\n<li>Call packages<\/li>\n<li>Text packages<\/li>\n<li>Power Dialer<\/li>\n<li>Lead generation<\/li>\n<li>Website services<\/li>\n<li>SEO services<\/li>\n<li>Lofty Present<\/li>\n<li>Branding bundles<\/li>\n<li>Additional seats<\/li>\n<li>Advertising management fees<\/li>\n<li>MLS-related fees<\/li>\n<\/ul>\n<p>Lofty&#8217;s public pricing page explicitly identifies many of these as add-ons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lofty is an all-in-one real estate technology platform that combines an AI-powered CRM, IDX websites, lead generation, marketing automation, communication tools, transaction management, and AI agents. But understanding Lofty pricing in 2026 is not as simple as looking for a monthly subscription price. Lofty currently offers four platform packages,Lofty Agent, Lofty Team, Lofty Broker, and<\/p>\n","protected":false},"author":32,"featured_media":21710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[196],"tags":[],"class_list":{"0":"post-21719","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lofty Pricing 2026: Plans, Features, Add-Ons &amp; Costs<\/title>\n<meta name=\"description\" content=\"Explore Lofty pricing in 2026, including Agent, Team, Broker and Enterprise plans, add-on costs, AI Sales Agent, calling, texting, and lead generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OG Title:Lofty Pricing 2026: Plans, Features, Add-Ons &amp; Costs\" \/>\n<meta property=\"og:description\" content=\"See Lofty&#039;s 2026 pricing structure, platform packages, AI Sales Agent costs, call and text packages, lead generation fees, and other add-ons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T06:15:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T06:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2026\/09\/Lofty-Pricing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1746\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Evans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Evans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing\",\"url\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing\",\"name\":\"Lofty Pricing 2026: Plans, Features, Add-Ons & Costs\",\"isPartOf\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2026\/09\/Lofty-Pricing.png\",\"datePublished\":\"2026-09-23T06:15:24+00:00\",\"dateModified\":\"2026-09-25T06:19:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/#\/schema\/person\/fb76cfe818821f32dbef51ae23c75e18\"},\"description\":\"Explore Lofty pricing in 2026, including Agent, Team, Broker and Enterprise plans, add-on costs, AI Sales Agent, calling, texting, and lead generation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing#primaryimage\",\"url\":\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2026\/09\/Lofty-Pricing.png\",\"contentUrl\":\"https:\/\/images.saasworthy.com\/blog_2025\/wp-content\/uploads\/2026\/09\/Lofty-Pricing.png\",\"width\":1746,\"height\":901,\"caption\":\"Lofty Pricing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.saasworthy.com\/blog\/lofty-pricing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lofty Pricing: Plans, Features, Add-Ons &#038; Which Plan Is Right for You? 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