As exciting as the process of marketing is, it is equally messy as well. Moreover, determining the part of the marketing plan which gets the most responses or is responsible for increasing the ROI, brand awareness, or is responsible for campaign success is indeed a little difficult to figure out. However, even though it is a difficult task to conclude it is equally important as well. Therefore, in order to ease this down, marketing attribution software came into play.
Marketing attribution software is basically the software that helps the user figure out and track down the touchpoints leading to the maximum number of sales and engagement. It helps the user recognize the marketing tactic that leads to the highest number of conversions. This software highlight the areas which require extra focus and budget. It helps the organization in understanding the needs of their customers in order to serve them better along with increasing the ROI. This software enhances the chances of connecting and resonating with the target customers of the company.
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Top 7 Marketing Attribution Software
Below mentioned is a list of marketing attribution software that works like an absolute charm for your business.
Rampmetrics
Rampmetrics is an excellent and powerful marketing tool extensively used by companies in order to perform a thorough analysis of the company’s function and further gain actionable insights for better improvement. The software has powerful marketing analytics, attribution, and conversion monitoring features as well. Further, the software also comes with exceptional features that enable the replacing of incompetent reports with comprehensive ones in turn making your work not only less time consuming but much more efficient as well.
Top companies like blue hexagon, community brands, Xebialabs, and keyed in prefer using this software for their services. The software is also equipped with an advanced conversion tracking mechanism which helps the marketing team get a good hold of influences and track their customer’s needs and demands in order to enable seamless easy interaction. Furthermore, the software also has the ability to give out comprehensive marketing strategies to measure out the marketing impact precisely which not only makes the work easy for the company for also ensures a heavy impact on the market, thus, benefitting the company itself. The software has an easy interface which helps in making it an easily accessible and convenient platform in turn hyping up the market growth. Further, the software also provides a platform for the customers to customize their data fields hence letting them enjoy a better executive sale process at their convenience. This software is the best pick for Large and medium-sized companies and has a 24*7 uninterrupted support service online.
LeadsRx
LeadsRx is excellent attribution software and comes packed with multiple qualities. The software is suitable for all kinds of companies from large-scale companies to small-scale ones. It basically focuses on highlighting how efficient marketing strategies help in reaching the top-line revenue mark. Further, it also helps in keeping the user up to date with the latest marketing programs and helps them in making informed decisions. Moreover, the software also helps in developing and maintaining customer-seller relationships with appropriate insights and technology in turn increasing their overall performance. The software has various other add ons like saas-based marketing attributions which let the app capture conversions and further provide one with impartial unbiased results.
The funnels come with various divisions like the topmost funnels are inclusive of initial conversions while the bottom ones come with an option to view sales contact, proposal acceptance, and test drives. The mid one on the other hand comes with provisions to provide free access to app downloads, inbound phone calls, personal meetings, and store visits. Furthermore, along with this, the Universal conversion tracking pixel mechanism in the software also lets the companies keep track of various google ads, digital channels, and Facebook. Adding to the same, in the ned, the software can also be used o monitor dashboards and events effectively. Further, the software also provides a platform for the customers to customize their data fields hence letting them enjoy a better executive sale process at their convenience. This software is the best pick for Large and medium-sized companies and has a 24*7 uninterrupted support service online.
Terminus ABM Platform
Terminus ABM platform is one of the best attribution software. It helps the companies in hyping up their revenue generation. The software provides the companies with relevant useful data about their clients which helps them act accordingly and henceforth generate profitable revenue. This app helps sales and marketing representatives get relevant data which further helps them in analyzing and understanding their best customers. The audience targeting feature is indeed proven to be an extremely beneficial aspect; it helps the companies know and serve their target audience effectively. It also helps in multiple engagements and personalized reporting. Further, the software also lets the users know and measure the impact of their actions in the market in order to get a hold of their action plans.
The software is an all-rounder and covers all the primary aspects of a successful business from offering market-level campaigns to broad-level dashboards. Furthermore, the software also offers various add-on services in integration with external CRM, automation, and other huge marketing platforms like market, HubSpot, salesforce pardot, and many others. The software not only lets the users segment out the audience across multiple funnels effectively but also enables the organizations to organize campaigns and automate alerts. The software also gives an opportunity to the marketing and sales team to earn extra revenue by giving them freeway access to robust data across multiple funnels. The software is also equipped with various other add-on features like segmentation, performance analysis, lead generation, engagement metrics, and campaign management. This software is the best pick for Large-sized companies and has an uninterrupted support service online during business hours.
Hubspot CMS
Hubspot CMS is an excellent attribution software and acts as a hub for integrating website users with a wide range of marketing efforts. The software is equipped with a content marketing system and hence offers the best solutions to provide the user a mix of elegance with utility. The software also has a facility for CMS solutions which not only caters to the needs of the customers but also provides the user with plenty of customizable and easy-to-operate features, making the software quite user-friendly in terms of usage. Further, the SEO recommendations help the user extract relevant and exact information not only saving time and effort but also improving the site performance. The software provides the user with plenty of option themes to choose from and lets the user develop their own cohesive site with their brand logo.
The software also lets the user keep a track of all the visitors and record their activities and further cater a personalized digital experience. The app has various add-on features like drag and drops editor, contact attribution reporting, and adaptive testing. Hubspot CMS also assists its users in hyping up the customer traffic along with optimizing their sites. Another add ons can be listed down as version control, SEO management, rich text editor, permission management, indexing, and template creation. This software is the best pick for individual and large-sized companies and has a 24*7 uninterrupted support service online during business hours.
Ruler analytics
Ruler Analytics is an excellent marketing attribution software and provides the user with all the revenue as well as conversions details on a single platform without any sort of hassle. The software can operate in online as well as offline mode further helping the user keeping a track of conversions, identifying the channels, keywords, and campaigns leading to conversions, and analyzing the ROAS. Overall the software helps the users in not only keeping a track of their customers but also helps them in understanding the journey of their customers perhaps serving them better. Further, the software also helps the user in tracking down the sites or links which are helping their customers reach the user’s site in order to determine promising marketing statistics. All in all the software helps the user in keeping a clear track of their customers.
Branch
Branch is basically cross-channel attribution software that makes it easier for the user to not only makes it easier for the customers to connect to your channels with conversions at various multiple platforms but also haps the user in keeping a track of the marketing efforts put in by the user’s team. In the absence of a universal id, the software provides the user with an excellent feature called predictive modeling which uses historical attributions in order to accurately identify the id in the absence of a universal one. Further, this software is also used for tracing ads attributions, referrals, along with measuring social media marketing and email web success rate. The software comes with a dashboard; the main purpose of the dashboard is to display users’ data on the ‘analytics dashboard’. The analytics dashboard divides the data based on platform, channel, conversion, campaign, metrics, and device.
Dreamdata
Dreamdata is a highly efficient B2B revenue attribution software. The software is known for effectively and aptly gathering, join and cleaning all revenue-related data to the user and making the process of extensive analysis easier for them. The software acts as an integrating factor between the customer and the user; the software keeps a clear track of every recorded touch and perhaps builds an efficient end-to-end B2B customer journey. The software also lets the user visualize these journeys through visualized interactive timelines and forms a closely-knit network between the two.
The software also comes with a feature wherein the user can use customizable multi-touch attribution and track down the channels as well as the campaigns responsible for generating the maximum revenue; helping users track ROI efficiently along with marking benchmark growth, plan, and predicting future revenue. The software also provides free access to data platforms like big query, B2B data models, and various pipelines. The feature of BigQuery makes it easier for the customers to report and clear their queries.
Conclusion
Before buying or purchasing it is primary for the buyer to know and understand the need of their company. The buyer must know what his/her marketing attribution goals are or what kind of attribution software would suit the best for his/her respective company and what kind of it would come out to be the most beneficial one for the company. The answers to these questions above will help one in picking the best option for the company.
Therefore it must not be wrong to say that having attribution software for your business is a must-have tool. It is not only helpful for the management but also for a healthy communication bridge between the user and the customers. It is indeed an important part of any business be it a small scale business or a large scale. We hope this list helped you sort your options out and pick only the best for your company.
For more informative articles like the above detailing the features as well as cons of the top software, kindly visit the SaaSwothy blog.
