It is hard to ignore the dominance of AI in the digital world. Almost every digital marketing aspect is in need of AI. As of PPC (Pay Per Click), the AI can be an excellent prospect to facilitate online traffic. Statistically speaking, ads that are run via AI have 155 percent more chances to attract clients instead of non-AI-driven ads.
AI tends to be a promising element to your PPC ads and can bloom your chances of success if judiciously put to use.
Before we move forward to the impact of AI on your PPC, let us thoroughly understand PPC.
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Understanding the Basics of PPC
Whether a business is thorough with the concept of PPC or not, essentially, it is the only technology most companies use. This is because PPC is the best possible way to earn visits to your page without organically working on your page’s optimization.
Pay-per-click abbreviated as PPC, is an Internet marketing model where advertisers pay servers each time their ad is clicked. This is the easiest way to earn clicks to a website if the business lacks a proper technical background or team.
The best example of PPC is search engine advertising. Did you ever notice whenever you search a term on Google, the top spot is reserved by a site page labeled as an ad?
PPC seems like a profitable deal because clicks might help you earn 300 dollars, and you pay only 3 dollars per click. Thus, PPC could be advantageous if you know how to harness its benefits.
Therefore, businesses need to be informed regarding the ways in which they can enhance their PPC. So, here are some five tips that can help you improve your PPC through Artificial Intelligence.
- AI technology enables easy bidding of the keywords for PPC (pay per click) ads
Search engines hold Adword auctions where the site owners bid for the highest-ranking keywords. If you plan to engage in an ad campaign recently, ensure that your site is AI-enabled.
AI facilitates quick guessing of keywords and assists you in buying the right keywords. However, before making a purchase ensure that you have a preset goal. Preset goals help AI recognize the keywords that match your areas of work and specialization.
AI forefront can offer you smart bidding techniques like:
- The new, improved CPC (Cost Per Click )
- Max conversions
- Target ROAS (Return on ad spend)
- Target CPA (Cost per acquisition)
Some other ways in which AI smoothens your keyword bidding are:
- By tracking the impressions of shares on your posts.
- It improves conversions, thereby enhancing your online rating.
- It also helps in boosting traffic to your site.
- AI aids in dynamic PPC (pay per click) ad creation
Dynamic ads are ads that adapt themselves according to the content. These ads increase clicks and generate traffic. This eases up the burden of proprietary as AI does all the work.
AI monitors different platforms and changes itself accordingly. Here are some most popular AI-driven PPC ads:
- Google Ads: AI-driven Google ads are the ads that appear at the top of every Google search. These ads are carefully stuffed with the most popular keywords via AI. AI hardly misses any keyword that proves to be relevant or holds an interest rate. The primary goal of AI-driven Google Ads is to attract a large quantity of audience to your page. As these ads have longer headlines than any other ad, audiences understand the content better and are more likely to visit your website.
- Facebook Ads: AI-driven Facebook ads are a dynamic source to appeal to many audiences as nearly everyone uses Facebook. Facebook ads even display the entire inventory to the audience, enabling them to view catalogs without actually having to visit your website. This saves time and effort; therefore, people tend to view your Products more. Facebook offers multiple ad templates to try and choose from. You can easily pick a template that suits your business plan or let AI do that job.
- You can optimize the delivery of your PPC (pay per click) ads using AI
Honestly, your ads hold no value if they are not represented to the right group of people. Your ads will blossom your business only when they target the right audience. So, how do you plan to grab the attention of your target audience? Well, the best way to do so is by regulating your ad delivery campaign via AI technology.
And the best platform to offer AI-driven ad delivery campaigns is Facebook. All Facebook ad delivery campaigns are AI-enabled and therefore easy to use. These ad delivery campaigns move your ads to the place where they rightly belong, thereby giving them the correct exposure.
Facebook optimizes ad-delivery in the following ways:
- Increasing the daily reach of your ads: The right delivery of your ad can trigger sales and attract massive traffic. AI-enabled ad delivery campaigns can augment the daily reach of your ads by representing them to the right audience. If your daily reach increases, your website will naturally have more traffic.
- Enables response on event-related ad posts: Enabling responses on your PPC ad posts can get your ad the best form of exposure. Moreover, it will pave the way for you to have a transparent relationship with your clients and customers.
- Displays a precise number of clicks on your ads: Your AI-driven Facebook ads can generate reports regarding how many clicks your ad had in a day. AI technology can optimize the ad click-wise to give you the exact numbers.
- Generates promising impressions: AI-driven ads work perfectly well in displaying your ads to the target audience via reassuring impressions. An advertisement with a concrete impression is more likely to succeed when it comes to the social media market.
4) AI makes Ad scripting easier
Under the regulations of AI, ad scripting becomes a much easier task. As the AI controls the JavaScript, it can benefit your ad in numerous ways like:
- Changes in the script can execute bidding and split testing
- Script changing boosts the success rates for your PPC ads. Script changing can help your PPC ad reach even the smallest possible audiences.
- Script change can transform your regular PPC ads into smart ads.
- You can even include scripts that offer you with:
- Tools
- Bid modifiers
- Third-party data
- Fancy fonts and text for ads
- Displaying networks
5) AI technology precisely freezes irrelevant keywords or ads
A PPC ad typically works only when it contains strong content strung together using relevant keywords. However, over time some keywords become irrelevant or lose their interest rates. This is what makes them weak.
AI technology is known to freeze these types of keywords that have become irrelevant over time. This not only allows you to save money by not bidding on these words anymore but also enhances the quality of your content.
The conversion rate per conversion can be as high as 20 dollars. Therefore freezing irrelevant keywords can help you save conversion money on the frozen words, thereby optimizing investment.
6) Improves the overall performance of your PPC (pay per click) ads
The impact of AI on PPC is undeniably good. AI has helped PPC ads reach millions through a few simple technologies.
Based on the accounts of 33,000 PPC (pay per click) ad users, we have the following data:
- AI increased the number of clicks on the ad by 8 percent.
- A 10 percent decrease in CPC (Cost per click) was recorded.
- CPA rates decreased by 18 percent
- Conversion rates increased by 22 percent.
- Trivago earned a conversion rate of 36 percent by using Google’s Smart Display feature, an AI-driven Adword optimization platform.
- In fact, Credit Karma and Hulu, Japan outperformed Trivago by bagging a conversation rate of 37 percent.
In a nutshell, we can conclude that enabling AI-powered Adword instead of regular AdWords can help your site attract more traffic.
If you are still wondering how AI does all of this so effortlessly, allow us to explain. So what AI does is:
- Track and collect search patterns of users
- This allows the AI to know their interests, desires, and what they are looking for lately.
- Moreover, AI even gets access to a user’s browser’s history to extract meaningful data like browsing activity or previous purchases.
- This way, they gather themselves a set of sales leads and trigger ads only where they find it relevant to do so.
- This way, the AI prevents you from paying more than you should for your PPC (pay per click) ad campaigns.
Benefits of using AI-driven PPC (pay per click) ads
The AI can actually compose high converting keywords or buyer or design buyer-centric landing pages to expose your websites to a new set of audiences.
Here is a list of benefits that a typical lAI-driven PPC (pay per click) ad offers:
- Drives instant traffic to your website
- It helps you reach a large number of people cost-effectively.
- Detect and find leads for your website
- Enables positive ROI
- Facilitates SEO patterns and helps you improve SEO strategies for your business.
- Brings in more cross-channel customers via social media marketing
- It uses a smart retargeting approach for old customers to make them regular.
- Offers multi-layered targeting of ads
- AI-driven ads are stable and do not change with any algorithm changes of the search engine.
Takeaway
Thus, Artificial Intelligence is a mighty weapon when it comes to advertising techniques. However, to harness all its power judiciously and rightfully, you need to consult the experts. The AI experts can help you make the most out of your PPC ads, thereby eating up your work. For more such info, visit SaaSworthy Blog.
