With the rise in technology, there has also been significant development in the world of digital marketing. Live streaming software is a ground-breaking tool that has resulted in a miraculous transformation in digital marketing. In a very short period, live streaming has become one of the most popular features among individuals and large companies. Live Stream enables entrepreneurs and marketers to interact directly with their customers and the potential audience in real-time dimension and show them a live demo of the product or service they are offering.
As a result, it is no surprise why live streaming proves to be an effective marketing strategy too. The only thing that prevents everyone from taking advantage of the live streaming tool is that you first need to set up proper equipment, select the right platform to stream your video live and take care of a wide range of technicalities. At this point, the live stream software comes to your rescue.
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Why Choose a Live Stream Software?
A Live stream software makes the process of sharing a live feed much easier and simpler. With the use of this software, the user can simply focus on what they want to promote to their live audience without going deep down into the technical aspects of the digital jargon. The software also ensures that the video you recorded which is to be shared on the internet live is transcoded. Another benefit of the live stream software is that it offers users many options to mix or add multiple inputs like game streaming, webcam input, different camera angles, and so on. In comparison to all the other options available, a live stream software is more robust and makes sure that your broadcast reached millions of people simultaneously.
From the many live stream software available, we have shortlisted some of the best ones for you. Continue reading!
VMix
VMix is an Australian-based comprehensive video production and live stream software. It is rated strongly in terms of encoding software and allows users to record outputs, mix audio, switch inputs, and even live stream video files, audios, cameras, and much more. The best part about VMix is that it is an easy-to-use software with an intermediate level of efficiency for individuals. You will be pleased to know that touch operations are also possible from remote places with VMix Web Controller on Android as well as iOS devices. You will also be impressed by VMix’s capability of processing live video effects such as rotate, crop, zoom, color correction, etc. With VMix, users can stream videos on 4 separate overlay channels with different transition effects and settings. In short, you can also record videos live and stream them across various platforms at the same time, like Facebook, YouTube, and so on.
What are the main features?
Live Chat and Polling
Event Scheduling and Customizable Branding
Audience Engagement and Broadcast Recording
HD Video Streaming and Multi-Streaming
Multi-Camera Feed and Video Annotations
What is the pricing of plans?
Basic for free
Basic HD at $60.00
HD at $350.00
4K at $700.00
PRO at $1200.00
Is there support? Yes, there is online support.
Restream
Allowing users to broadcast live video to over 30 social networks, that too at the same time, Restream has emerged as one of the best open-source Live Stream Software. This software is an easy solution to the problem for all those broadcasters who wish to elevate their broadcasts to better connect with their audience. Restream enables users to connect with millions of people across the globe to engage as well as monetize their audience with its multi-streaming feature. Anyone can easily use Restream as a platform. You will also be pleased to know that you can even enhance engagement with viewers on Restream by using the built-in chat feature, with the help of which you will be able to interact with your viewers on a single screen. All in all, Restream proves to be an ideal platform for brands to reach a massive network of potential audiences.
What are the main features?
Live Chat and Question/Answer
Audience Analytics and Engagement
HD Video Streaming and Multi-Streaming
Event Scheduling and Broadcast Recording
Customizable Branding and Video Monetization
What is the pricing of plans?
Free (for individuals) at no charge.
Standard (for individuals) at $16.00 per month.
Professional (for Individuals) at $41.00 per month.
Premium (for companies) at $83.00 per month.
Business (for companies) at $249.00 per month.
Is there support? Yes, there is a 24/7 live representative.
Crowdcast
Crowdcast is regarded as one of the leading live stream software that provides a platform that enables creators to increase their audience reach and boost their engagement levels in virtual events as well. The users can broaden their community horizons with webinars, integrating interviews, conferences, and so on. The fact that makes Crowdcast special is that it offers an easy configuration that allows users to begin their event in just a few seconds with zero download requirements and a single URL. Other than that, this software also boasts of providing a series of tools to the users to help them grow their businesses and generate potential leads. This great live stream software boasts seamless integration of over 500 tools and applications.
What are the main features?
Live Chat and Polling
Audience engagement and analytics
Customizable Branding and Question/Answer
Event Scheduling and Broadcast Recording
HD Video Streaming, Multi-streaming and Multi-camera feed
Video Monetization and annotations
What is the pricing of plans?
Starter at $29.00 per month
Lite at $49.00 per month
Pro at $89.00 per month
Business at $195.00 per month
Is there support? Yes, there is online support and a 24/7 live representative.
BoxCast
If you are looking for an easy-to-use live stream software, then BoxCast is the perfect solution for you. Fit for all organizations, including churches, municipalities, enterprises, schools, etc., BoxCast allows users to build live streaming infrastructure for their video conferencing needs. With this software, users can do professional-level video mixing, add custom designs, do video editing over the cloud, acquire videos from a plethora of sources, and much more. This live stream software renders videos at higher frame rates to ensure smooth playback. Thanks to BoxCast Flow Tool, users can save data without compromising on the video quality. You will also be pleased to know that the software automatically troubleshoots most of the issues by monitoring the metrics involved in each video streaming lifecycles so that they don’t create any problems.
What are the main features?
Broadcast recording and Event Scheduling
Multi-camera feed and Multi-streaming
Audience Engagement and Customizable Branding
HD Video Streaming
Video Monetization and Annotations
What is the pricing of plans?
Essential at $99.00 per month
Growth at $149.00 per month
Experience at $199.00 per month
Is there support? Yes, support is available during business hours.
OneStream
OneStream is a cloud-based live stream software that allows users to schedule and live stream pre-recorded videos across more than 40 social media platforms, including Facebook Live, Instagram, YouTube Live, and more at the same time. Do you often have the habit of forgetting important dates under stress? No worries because with OneStream, you can schedule the live streaming of your pre-recorded video up to 60 days in advance. The best part about this live stream software is that you don’t require any kind of setup or installation. In short, this software will take care of all your live streaming needs so that you can entirely focus on creating engaging, creative, and powerful videos that connect with your potential audience. In a way, you can say that this software has the superpower to uncomplicate the entire live video streaming process.
What are the main features?
Live Chat and Streaming Production
Audience Engagement and Analytics
HD Video Streaming, Multi-streaming, and Video Annotations
Event Scheduling and Customizable Branding
Broadcast Recording and Performance Monitoring
What is the pricing of plans?
Free at no charge
Basic at $10.00 per month
Standard at $39.00 per month
Professional at $89.00 per month
Is there support? Yes, there is online support.
Conclusion
Live streaming has become a viable and powerful tool in the digital marketing strategy for a wide range of industries. This practice comes in very handy, especially in the case of launching a live product, holding an online class, conducting a live event, etc. This is probably one of the reasons why today, almost all of the popular social media platforms, such as Facebook, Instagram, etc, have their very own live streaming feature, which allows users to create their real-time video streaming. Though anyone can stream a live video using a device with a built-in camera facility, you must do a lot of extra work to engage the right audience and generate maximum revenue. All of the live stream software listed here can benefit you as they are easy to use, affordable, and have many features.
