In an era where everything has been made digital, and almost everyone has a social media presence, adding your business to social media is critical. However, when you add your business to multiple social media platforms, it can become a headache to manage them all. Hence, one would need social media management software.
For Social Media Managers, finding the best Social Media Management Software can be a time-consuming and tiring chore. That is why SaaSworthy has put together a list of the top 10 social media management software out there in the market. Read through the article to know more about them and find out which suits you best.
Table of Contents
Role of Social Media in your Business
Social media creates an online presence for your business where you can promote your business. Social media will help you interact with your customers and see what others are thinking about your business.
You can also use social media for advertising your business and offering promotions. Social media can also attract customers, increase customer loyalty, and get feedback from customers. The businesses having a social media presence are considered to be more trustworthy by customers than their counterparts.
What exactly is Social Media Management Software?
Before diving into the list of social media management software, let us know about social media management software briefly. A social media management software is used to manage all aspects of your social media. Those aspects include creating, scheduling content and analyzing performance, and building customer relations.
Social media managers can use this software on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and others. They help in organizing a plethora of activities from different social media platforms in a single feed.
Importance of Social Media Management Software
Social media management software provides you a one-stop solution for managing all your social media accounts. They relieve you of the burden of managing the various activities of each social media account.
It allows you to create and schedule content at your convenience. It uses essential tools to collect data from your customers. It generates various reports on your social media content performance and the interaction of the audience. It automates your various monotonous tasks, such as deleting content, searching for new content, posting, etc.
Buffer
Buffer is SaasWorthy’s recommendation for a one-stop social media management software to handle your social media network in a clean and streamlined dashboard. You can also drive traffic, increase engagement, build your followers and influence using Buffer.
The various features of Buffer include:
- Share all media formats,
- Business and agency plans,
- Customized posts,
- Analytics and insights,
- Performance reports of each social media platform,
- Team collaboration with admin rights,
- High security with 2-step login,
- Custom scheduling of posts,
- Engagement statistics for each social media platform,
- Connect RSS feeds to your Buffer,
- Detailed social analytics,
- Add up to 100 posts and tweets,
- Manage all your social media sites in one location.
Hootsuite
Hootsuite is a popular social media management software that can help in handling your social media accounts more efficiently. It facilitates social network integration for Facebook, Instagram, Twitter, YouTube, and LinkedIn. It is time-saving and an efficient software that generates a steady flow of social media updates.
The various features of Hootsuite include:
- Manage multiple social media networks,
- Content library,
- Interact with the audience in a single dashboard,
- Customizable and detailed reports,
- Content curation with hashtags and keywords,
- Assists users in searching and sharing important content from reliable sources,
- Two RSS feed integration,
- Scheduling unlimited content,
- Searching and filtering social conversations in various languages.
SocialOomph
SocialOomph is a social media management software that can handle all operations and efficiently automate social media platforms. According to Zendesk statistics, SocialOomph is among the top 5% of social media management software. It can manage all your activities on Facebook, Twitter, LinkedIn, Tumblr, Pinterest, RSS feeds, App.net, and Plurk.
The various features of SocialOomph include:
- Tweet scheduling,
- Status and scheduling update,
- Keyword monitoring,
- Blog posts scheduling,
- Finding quality people to follow,
- Automatic RSS feeds,
- Url shortener,
- Automated DM and follow back,
- Blog post creation,
- Automatic update removal,
- Client data separation from users,
- Limiting the number of posts that can be posted in a given time limit,
- Automatic removal of old Twitter DMs.
Crowdfire
Crowdfire is a social media management software that employs smart features to ensure fast social media growth. It employs a clean-engage-grow philosophy. Crowdfire is available as a Web, Android, and iOS application.
The features of Crowdfire include:
- Content curation from various sites,
- Keeps away irrelevant, unwanted, and spam accounts,
- Attracts target audience,
- Grows follower-base exponentially,
- Easy scheduling and publishing of content,
- Unfollow inactive accounts and follows the right people,
- Posts are tailored to the appropriate social media platform,
- Engages with customers,
- Generates post engagement analytics,
- Classifies good and bad posts,
- Tracks your social growth, post-performance, and follower details,
- Tracks every mention, comment, and reply in your team inbox.
Zoho Social
Zoho Social is a cloud-based social media management software that provides analytics and manages multiple social media platforms. It has a well-organized set of features that enables you to monitor the performance of your social media platforms easily.
The various features of Zoho Social include:
- Social media performance analytics,
- Predicts the most active time of your audience,
- Enables you to schedule posts in such time to increase the reach of your posts,
- Keeps you updated with various activities on all social media platforms,
- Comprehensive analytics of audience engagement,
- Multi-user collaborations,
- Tailored reports for each social media platform,
- In-built ticketing feature,
- Monitor keywords, comments, and reviews using a spreadsheet.
Juicer
Juicer is a social media management software with more than 60,000 active users. Juicer works with 15+ social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Spotify, Tumblr, Soundcloud, Hashtags, Flickr, and others.
The features of Juicer include:
- Content curation before posting,
- Moderator and filter functions for social media platforms,
- Scheduling, planning of posts,
- Aggregates new posts from social media platforms,
- Management of multiple social media accounts,
- Customer engagement analytics,
- Easy to use customizable social wall design,
- Stand out with different themes,
- Automatically updates your website with your most recent social media posts,
- Allows content from different social media platforms to be incorporated into a single feed.
Sprout Social
Sprout Social is another all-in-one social media management software. It includes tools for managing all facets of social media, including scheduling, composing, publishing, as well as tracking and reporting. Sprout Social uses a methodological approach.
The features of Sprout Social include:
- Social CRM tools,
- Publish, queue, and schedule posts,
- Flawlessly designed reports for social media platforms,
- Track every comment and reply to them,
- Keep track of your business reviews,
- Optimize images according to each social media platform,
- Interact with messages from various social media networks in a single inbox,
- Real-time indicators on the dashboard,
- Customer engagement and satisfaction,
- View and manage content from various social media networks.
SocialPilot
SocialPilot is a business-focused social media management software that allows users to monitor and manage multiple social media profiles, generate analytics and reports. You can use this to make business decisions. It is available both as a Web App and Mobile App for Android and iOS devices.
The features of Socioboard include:
- Smart inbox,
- Automated RSS feeds,
- Sophisticated scheduling and publishing,
- Google analytics,
- Sentiment analysis,
- Accurate and efficient engagement,
- Prompt feeds,
- Continuous real-time tracking,
- Social CRM,
- In-depth analytics and reports,
- Team collaboration tools,
- Helpdesk integration,
- Unique social exploration,
- Completely open-source code and easily customizable.
SM Hack
SM Hack is a straightforward social media management software that allows users to easily schedule, engage, and review their social media accounts. Saasworthy suggests SM Hack if you want to boost your brand loyalty. Its built-in features help social media managers expand their outreach and participation across several platforms.
The features of SM Hack include:
- Engagement monitoring,
- Reporting,
- Performance analysis,
- Task and workflow management,
- Generate in-depth analytics,
- Publish, queue, and schedule posts,
- Monitor social media posts, comments, and tags,
- Monitor DMs and conversations and respond to whatever conversation thread in seconds,
- Ensures that there will be no manual data entry and works smoothly with Google Analytics and Slack.
Everypost
Everypost is a software that simplifies social media publishing of visual content in order to have a more significant impact on the viewer. It allows for post customization and scheduling, fast curation of visual content, and control over users’ social media accounts. Everypost’s publishing solutions are innovative and offer a good platform for users to share their visual content across multiple social media sites.
The various features of SocialOomph include:
- Content curation – allows users to create all content in one place,
- A plethora of post customization options,
- Collaboration with a team from all over the world,
- Enables creation of social networking groups,
- Scheduling and publishing posts,
- Allows users to share content from other sites,
- Social analytics – Helps in making better decisions.
Conclusion
It is also to be noted that most of the software mentioned has both paid and free features. It is up to you to upgrade to the paid version to unlock those features your job demands.
These Social Media Management Software mentioned above will greatly assist social media administrators in effectively implementing their social media marketing strategy. We hope that this article provided you some insight regarding the various kinds of social media management software available.
